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© / Edwin Giesbers / WWF

For a Living Planet

WWF: 50 years of Conservation
For a Living Planet  is a free book that you can download on the history of WWF and its successes. Starting from its convening in a small town in Switzerland in April 1961 to its 50th anniversary in 2011.
Yolanda Kakabadse, President, WWF International © WWF / Elma Okic

"This snapshot of some of the conservation challenges WWF has faced over its lifetime is also a description of how the world has developed since 1961.

It shows how WWF tackles the evolving challenges of conservation, how determined all who make up WWF are, and how realistic the organization is.

There is much to celebrate, much to thank others for, but there remains much to be done.

This book shows that WWF has no illusions about the tasks ahead, how urgent and important they are, and how much help WWF will need.

So let us celebrate today, but return rapidly to our vital work of helping to create a world in which people live in harmony with nature."

Yolanda Kakabadse 
WWF International 2011

Free eBook versions