Ads for WWF's 50th Anniversary

Your laptop needs help. Most of the world’s laptops are made in the Yangtze River region. But the pressure of global demand has left the region’s natural resources stretched and unable to cope. In partnership with the Chinese government, WWF helped create a sustainable development model for the region, which is home to the iconic giant panda, as well as some 480 million people. Together, we are revitalizing an ecosystem that can support both people and nature.

The neighbourhood is in trouble. The connection between people and nature is getting lost as communities address livelihood difficulties and species face extinction. WWF is working with partners to ensure that local communities can live in harmony with nature. Rather than protecting nature from people, we are looking for practical solutions so people can benefit from conserving the world around them.

The kitchen table is more than a place for meals; it’s a place where families meet. But was the wood it’s made from harvested sustainably? Used to be hard to tell. Now shoppers can look for the Forest Stewardship Council (FSC) label to make sure wooden furniture, and a variety of other products, are forest-friendly. WWF helped start the FSC to ensure that the world’s forests are managed responsibly, and that people and wildlife who depend on forests can continue to do so long into the future.

The tuna in your sandwich needs help. Because many species are being overfished driving them to the brink of collapse. Indiscriminate tuna fishing also harms other sea life.WWF is working with fishers to get smarter fishing gear in the water and leaders in the tuna industry to get more sustainable seafood in your sandwich. WWF also co-founded the Marine Stewardship Council (MSC) an independent organisation that certifies and rewards sustainable fishing. Look for the MSC’s ecolabel to enjoy sustainable seafood.

The lipstick you love contains palm oil. Don’t love lipstick? How about crisps? Ice cream? Soap? About half the products in the supermarket contain this versatile oil. Soon it may even power your car. But palm oil often comes at the expense of tropical forests and the wildlife that lives in them. Rather than asking consumers to ditch these useful products, WWF is working to make them more environmentally friendly. Manufacturers, retailers and consumers should insist on certified sustainable palm oil.

These giants of the animal kingdom need help. Despite their strength and cunning they’re no match for a poacher’s rifle. For 50 years WWF has been securing protected areas worldwide, but these aren’t enough to stop the killing. To disrupt the sophisticated criminal gangs supplying animal parts to lucrative illegal markets, we are working with governments to toughen law enforcement. We’re also working with consumers to reduce the demand for unlawful wildlife products.

The coral reefs where we dive need help. Overfishing, careless tourism and climate change are putting reefs and people’s livelihoods at risk. From the Coral Triangle to the coastlines of Africa and Australia’s Great Barrier Reef, WWF is promoting responsible tourism and pushing for protected areas and responsible fishing.

The T-shirt needs help. Because the cotton crop it’s made from absorbs thousands of litres of water. WWF is helping farmers grow thirsty crops, like cotton, rice and sugarcane, more sustainably with less water. This takes the pressure off freshwater ecosystems, benefiting people and nature. We also help businesses understand the amount of water in their raw materials and final products, so they can be more efficient, and look after nature as well as their bottom line.

50th Anniversary climate ad

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