African savanna elephant (Loxodonta africana africana)

© Martin Harvey / WWF

Why donate to WWF?

WWF is a unique organization.

  • We play a leading role, inspiring action and taking conservation to unprecedented levels
  • We connect people, forging partnerships across borders and cultures
  • We see the bigger picture - we don't run conservation projects in isolation
  • We seek solutions, taking a positive, constructive approach to tackling conservation problems.

Need help with your donation?

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Where does the money go?

92% of all money given to WWF goes directly to delivering conservation results.

What we have achieved

  • Helped create over 1 billion km2 of protected areas
  • Helped establish >500 parks and reserves
  • Initiated the Forest Stewardship Council (FSC)
  • Initiated the Marine Stewardship Council (MSC)