Zero extinction of species

To safeguard the diversity of life on Earth WWF will continue influencing markets and consumer choices to reduce the demand for illegal wildlife products in Asia...

...whilst introducing holistic approaches including working with communities to minimize human wildlife conflicts in all continents; from elephants and rhinos in Kenya; snow leopards in Nepal; tigers in China, Malaysia and India; and jaguars in Latin America.

WWF will also scale up innovative techniques to reduce the effects of bycatch from fishing practices, illustrated by our work to bring down overfishing and ‘unintentionally’ captured sharks and rays in the Mediterranean.

To protect freshwater wildlife, which is going extinct faster than species from other habitats, WWF is calling on governments to take action to reduce pollution in waterways and is working with local communities to adopt sustainable management practices on fishing and farming. From the Amazon to the Zambezi, we run freshwater conservation projects in more than 50 countries - from protecting iconic species like sturgeon and river dolphins, to restoring wetlands and keeping rivers flowing.