Whether it is sushi, swordfish steak, paella or fish and chips, many of us love seafood.
The trouble is, our oceans are being seriously over fished. So much so, that unless action is taken some of our favourite fish may disappear from the seafood counter and restaurant table altogether.

But it is not just our supper that's at stake. Unsustainable fishing is decimating the world's fisheries, as well as destroying marine habitats and incidentally killing billions of fish and other marine animals each year.

But you can help change this.

Consumer demand for sustainable seafood can act as an extremely powerful incentive for better fisheries management.

If you buy, or ask for, seafood that comes from sustainable sources you are helping to protect our marine environment and, at the same time, ensuring that seafood can be enjoyed for many years to come.

  • Say Yes to sustainable seafood: Pledge to buy MSC!
  • In supermarkets, look for seafood products with the Marine Stewardship Council (MSC) ecolabel; or alternatively, go to supermarkets that stock MSC-certified seafood.
  • Ask your supermarket, fish store, or favourite restaurant to stock MSC-certified fish.

Check out the WWF seafood guides...
MSC logo 
MSC logo

What is MSC?

The Marine Stewardship Council (MSC) is an independent, non-profit organization set up to find a solution to the problem of overfishing. It has set an environmental standard to identify sustainable fisheries and you can spot seafood that meets this standard by looking for the distinctive blue MSC label. This gives you a simple way to identify - and purchase - fish from well-managed sources.

3 Tips to Steer Clear of Fisheries Collapse - Video

Brian Halweil, a senior researcher at the Worldwatch Institute provides tips on how to continue enjoying the health benefits of seafood while avoiding fishery depletions and the toxins present in many fish.