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Creativity versus climate change

What if creativity and smart marketing could be combined to help inspire people to lead a greener life? James will show us how it could be done.

About James

James is a highly innovative and practical business creator, builder and strategist.

He is currently a Partner of The Foundation, a leading specialist growth consultancy (where he has worked with clients such as M&S, O2, Just Giving, The Guardian, Save the Children and Standard Life), a Trustee for the Royal Society for the Protection of Birds (RSPB) and a Trustee and former CEO of Green Thing (, a public service that inspires people to lead a greener life.

James was previously a Founder of Zopa (, the world's first marketplace where people meet to lend and borrow money. Prior to Zopa he was Strategy Director at Egg. He joined Egg to create new things launching Egg’s digital TV and mobile services and the UK’s first and most successful account aggregation service. Before Egg, James worked at LEK Consulting, where he developed the business case for Smile, Co-operative Bank's Internet bank.

James holds an MBA from INSEAD and a first class honours degree from University College, London. He loves spending time with his family and bird watching – and in 1990, during an expedition to Sao Tome & Principe, helped re-discover 3 species of bird that had been considered by many extinct.

James Alexander

James Alexander, Trustee and former CEO, Green Thing 
© James Alexander

Nationality: British

Company: Green Thing

Title: Trustee and former CEO



TEDxWWF brought together forward-thinking speakers who shared their endeavours and insights (scientific, adventurous, artistic or otherwise) that question and change the way we think, live and work to meet the challenges of living on our one planet.

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