Forget Facebook, MySpace or You Tube: here comes connect2earth, a new online community where young people can upload videos, pictures and comments about the environment.

On www.connect2earth.org, users and visitors will be able to write, speak, illustrate and video present their concerns on subjects important to them, and share environmental ideas and solutions.

Each month, users will vote for a winner who will receive a Nokia mobile phone.

“Connect2earth is a truly global space for young people to connect, share, express their concerns and hopes about the environment online – and win some prizes in the process”, said James Leape, Director General of WWF International.

“This new community allows them to tell the world why they care about the environment and why it should be protected.”

Julia Marton-Lefèvre, Director General of the World Conservation Union (IUCN) said: “We live on an amazing planet – we need to protect it. We want to encourage young people to be involved in environmental issues and take action.”

A panel of prominent conservationists will elect an overall winner who will get the chance to participate in the IUCN World Conservation Congress in Barcelona next October.

She or he will have the opportunity to present some ideas directly to leaders from around the world.

“Young people feel increasingly strongly about protecting the environment because, for them, it represents their future”, said Kirsi Sormunen, Vice President of Environmental Affairs at Nokia.

And how do you connect to earth through connect2earth? The site, not surprisingly, is particularly suited to uploading short films, photos and comments from mobile phones.


For further information:

Sarah Halls, IUCN Media Relations Officer, tel. +41 22 999 01 27; sarah.halls@iucn.org
Moira O’Brien-Malone, Head of Media Relations, WWF International, tel. +41 22 364 95 50; mobrien@wwfint.org