Sustainable value chain, conservation and private sector engagement at the CSR 2020 exhibition

Posted on 23 October 2020

WWF was present at the CSR and SDI fair on October 22nd and 23rd organized under the theme "the world after Covid-19: for a sustainable Madagascar". An opportunity to share the successes of the multi-stakeholder partnership within the framework of the Revenue For Nature program.
In a post-Covid19 context, the exhibition presents solutions for a sustainable Madagascar through themes such as social and environmental issues, supply chains, multilateralism... The Revenue For Nature program is the illustration of a sustainable multisectoral partnership that puts nature at the center of its concerns.

What is Revenue For Nature? It is a support program for communities managing natural resources in the Marojejy-Anjanaharibe Sud - Tsaratanana forest corridor (COMATSA), in northern Madagascar, to improve the resilience of populations and ecosystems.  Among other things, the program links communities with the private sector to integrate them into sustainable value chains such as the vanilla sector.  This initiative, which has been in place since 2017, has enabled communities to get certification for their products from a responsible agriculture (vanilla, ginger). The products are sold via a stable market, and the sale enables them to pay an environmental fund to contribute to the conservation of the natural forest. At the same time, companies benefit from products resulting from sustainable practices. "Now we aim to strengthen our partnerships with the private sector and scale up our conservation efforts for the sustainable and responsible management of Madagascar's natural resources," says Santatra Razafindratsimba from WWF. These partnerships can take several forms, such as sustainable value chains (agriculture, fisheries, fuelwood, etc.), the implementation of sustainable practices within company operations or by supporting companies in their CSR approach. "In the end, the most important thing is that communities enjoy decent living conditions thanks to these partnerships, while preserving Madagascar's natural capital. "he adds.

© WWF Madagascar