© Helena Telkänranta/WWF
Perhaps WWF’s greatest strength is its people – the staff and officers who together with our partners strive for a living planet. Similarly, there are many leaders and champions playing key roles outside WWF to achieve conservation success and sustainable development. By highlighting these champions for the environment, WWF recognises their contribution, while profiling conservation success and, above all, showing what can be achieved and inspiring others to take up the challenge to secure a living planet.