Leading global organizations join forces to elevate the business call to protect and restore nature

Posted on July, 03 2019

New global coalition calls for action to reverse nature loss and restore natural systems on which economies' well-being and prosperity depend.


Trondheim, Norway, 3 July 2019 - Today, at the Trondheim Biodiversity Conferences in Norway, a diverse group of influential international organizations has announced a global coalition to elevate a business call for comprehensive action to reverse nature loss and restore the planet’s vital natural systems.


There is mounting evidence that the health of the planet is declining at rates never before seen in human history. This destruction of nature undermines human health and well-being, societal resilience, and progress towards the Sustainable Development Goals. It places severe costs on businesses and economies, and makes addressing other global challenges, such as climate change and social inequalities, significantly more difficult.


In order to halt the loss of the natural world, we must ensure that a clear understanding of the relationship between nature, people and economies is integrated into all economic sectors, and at all levels of decision making. For instance, combating climate change cannot be achieved without addressing our impacts and dependencies on nature.


2020 marks a critical opportunity to halt the deterioration of the natural world, the decline of life on Earth, and the loss of the natural capital and ecosystem services that underpin human wellbeing and the global economy. During this year, world leaders have an opportunity to forge international agreements to reverse nature loss similar to the 2015 Paris Agreement on climate change.

In order to encourage governments to embrace this crucial set of policies, the business community has a critical role to play in demonstrating that the safeguarding of nature makes economic sense, and in identifying the policies and mechanisms needed for global systemic and transformative change in the private sector. To secure the buy-in of the business community, and to foster a sense of shared ownership over the agreements and outcomes, the private sector must be included from the outset in the development of these agreements.


Business for Nature will convene a united business voice at these international negotiations to clearly demonstrate that the protection of nature is an economic as well as a moral imperative, and to call on governments to adopt an ambitious new deal for nature and people to protect and enhance the natural world, supported by specific sets of actions.


Forward thinking businesses have already acknowledged that they depend on the health of the natural world to ensure the success of their operations, and that business as usual is therefore no longer an option if they wish to remain successful into the medium to long-term.


Business for Nature will demonstrate the existing scale of business actions to protect and enhance nature by uniting, amplifying and helping to scale existing business commitment platforms, by driving the global narrative around the economic importance of a thriving natural world and by showcasing business solutions that translate commitments into actions for meaningful impact.


“The World Economic Forum is thrilled to announce this coalition here in China at the Annual Meeting of the New Champions and it is inspiring to see how Chinese and international businesses are welcoming the initiative. World leaders have a unique opportunity to forge an international agreement to reverse nature loss and increase collective action. Working together – as a coalition of parties who care about sustainable production, livelihoods and nature – is the only way we can deliver more transformative change.” Justin Adams, Executive Director of Tropical Forest Alliance at World Economic Forum.


“I am excited to see the Business for Nature coalition bringing business leaders together to act and advocate for nature. Our entire economy is a subsidiary of nature. Business needs to come together now, as we did for the Paris Climate Summit, to ensure that we collectively protect that which makes our very existence possible.” Paul Polman, Imagine and International Chamber of Commerce (ICC) Chair.


“The mountains, forests, rivers and seas, together with the grass and the trees, have nurtured countless lives on the earth. Protecting the ecological environment means protecting human beings ourselves. On the road to a better tomorrow, enterprises need to adhere to green development, diligent in thought and action, and shoulder the burden. We are looking forward to work together with Business for Nature to build a “Global Health Ecosystem” and share a prosperous future.” Zhao Xin, Vice President of Yili Group.


“We all depend on nature, and yet traditional economic incentives and pervasive short-term thinking are contributing to its destruction, not its regeneration. We want to change this. The launch of the Business for Nature coalition creates an opportunity for businesses to work together to demonstrate how protecting nature is at the heart of building truly sustainable economies and livelihoods for millions of people around the world”. Thomas Lingard, Global Climate & Environment Director, Unilever.


This announcement comes after ongoing discussions with business representatives that have been welcoming Business for Nature as an opportunity to bring some simplicity in the many but disconnected business platforms to demonstrate that all these efforts add up to a bigger movement.


For media queries please contact:

Kanika Kohli | WWF International | kkohli@wwfint.org

Maelle Pelisson I Business For Nature I maelle.pelisson@businessfornature.org


Note to Editors:

The coalition partners include: World Business Council for Sustainable Development (WBCSD), We Mean Business, the World Economic Forum, WWF, the International Chamber of Commerce, the Natural Capital Coalition, International Union for Conservation of Nature (IUCN), Entreprises pour l’Environnement, the World Resources Institute, the Confederation of Indian Industry, The Nature Conservancy (TNC), the Food and Land Use Coalition and the Tropical Forest Alliance.


About Business for Nature:

Business for Nature will create a business movement to help reverse the loss of nature by 2030, and

restore the planet’s vital systems by:

  • Convening a united business voice to call on global decision makers to implement key policies in 2020 that will halt the loss of nature and restore the Earth’s natural systems.
  • Using powerful communications to demonstrate that the protection of nature makes economic sense.
  • Demonstrating the scale of business ambition to protect and enhance nature by uniting, amplifying and helping scale existing business commitment platforms.
  • Showcasing business solutions that translate commitments into actions for meaningful impact.

For more information visit: https://businessfornature.org