Lime and WWF Partner in Fight to Curb Car Pollution for Healthier, More Liveable Cities | WWF
Lime and WWF Partner in Fight to Curb Car Pollution for Healthier, More Liveable Cities

Posted on 22 October 2020

Lime announces ambitious carbon reduction targets following a science-based target, committing to be carbon-negative by 2025 and net-zero by 2030.
2020 October 22 - Lime, the global leader in shared micro-mobility, and WWF, the global leader in conservation and climate advocacy, today announced a new global partnership to create more liveable, pollution-free cities.
 
Today more than 50% of the world’s population lives in cities. Transport choices and availability plays a key role in the carbon intensity of city mobility. As cities build back post COVID-19, we need to rethink transport alternatives, tackling air pollution, carbon emissions and congestion, working with policymakers to move from car-centric urban design to more human-centred, low-carbon and active transportation, like walking, cycling and shared micro-mobility. For this, WWF is excited to work with Lime to promote streets for people and healthier, pollution free cities,” stated Jennifer Lenhart, Global Lead for Cities at WWF.
 
The transportation of people and goods accounts for as much as 25% of global carbon emissions, as well as being a primary source of dangerous air pollution. Radically reducing those emissions is one of the greatest challenges facing cities as they strive to align with the 2015 Paris Agreement. Active transport is better for your health, your wallet and the planet. The Ride Green Initiative will include education initiatives to promote cleaner modes of transportation, as well as local grassroots advocacy to advance more sustainable urban mobility and livable cities. The partnership is a joint collaboration between Lime and the WWF Cities Programme, which runs the global One Planet City Challenge, and more than a dozen countries. Lime operates shared e-bikes and e-scooters in over 120 markets globally across more than 30 countries.
 
Creating sustainable transportation solutions is one of the greatest challenges facing Central and Eastern Europe. Better public transport, bicycle and pedestrian lanes in cities, electric vehicles, car sharing, green bridges across motorways and improved rail infrastructure are among the solutions. Traveling consciously is point 5 of WWF Central and Eastern Europe’s campaign to declare the new norm. Be part of the game changer generation by pledging your support for the new norm; and walk, bike or ride a scooter to reap the benefits of cleaner air in your city!
 
As part of the initiative, Lime will expand powering all e-bikes and e-scooters on 100% renewable energy to all offices and warehouses, and rely on even more local renewable energy. Lime currently procures local renewable energy in France, Germany, the United Kingdom, and United States, and will be expanding the practice in other regions. Lime’s operations fleet will be all-electric across Europe in early 2021, and all non-electric vehicles will be phased out by 2023 at the latest throughout the rest of the world.
 
We believe the future of urban mobility is shared, is electric, and must be carbon-free,” said Wayne Ting, CEO of Lime. “We’re thrilled to partner with WWF to make tangible progress in addressing the climate crisis while helping make cities healthier and more connected. We are excited to work with WWF to promote ways for people to access cleaner transportation with the goal of preventing more than 100 million vehicle trips a year by 2025.”
 
Ride Green will include three pillars:
 
  • EDUCATION: Lime and WWF will expand awareness of conventional mobility’s air pollution impacts and engage communities to choose for cleaner alternatives. The effort will seek to promote WWF’s global One Planet City Challenge, which helps cities align to the Paris Agreement on climate change and underscore the importance of sustainable urban mobility through WWF’s new Travel Better tool that includes climate change and air pollution data.
 
  • ADVOCACY: The joint advocacy initiative will begin in over a dozen countries worldwide, including the United Kingdom, Spain, Italy, Sweden, Bulgaria, Israel, Hungary, Romania, the United States, Canada, Brazil, Chile, New Zealand, and South Korea. It will leverage Lime’s recently-launched Lime Action platform and include local advocacy for mobility infrastructure improvements, reducing pollution, public transportation, and expanding access to mobility.
     
  • CARBON INNOVATION: Lime is committed to be carbon negative throughout its business and entire value chain by 2025, and will simultaneously set an externally validated science-based carbon pollution target consistent with the Paris Agreement’s goal of limiting warming to 1.5°C and the Science Based Target Initiative (SBTi).
As cities build back post COVID-19, we need to rethink transport alternatives.
© Lime