WWF-Hungary and White Rabbit receive international advertising awards
Posted on 16 June 2016
The recognition comes for the Designed by Nature campaignWWF-Hungary and Hungarian advertising agency White Rabbit won eight prizes and were shortlisted for five others at two international advertising festivals. The recognition comes for the campaign Designed by Nature. Its video promotes the auction of a limited edition of seven unique skateboards scratched and bitten by Móric and Vackor, two brown bears in Budakeszi Wildlife Park in Budapest.
WWF-Hungary and White Rabbit received two gold prizes in the Media and PR categories at the Golden Hammer International Advertising Festival, as well as six silver, bronze and best of contest prizes at the Kyiv International Advertising Festival.
The auction will continue until 28 June and the proceeds will support the nature conservation work of WWF-Hungary and the operating costs of Budakeszi Wildlife Park.
The seven skateboards can be seen on the project website where visitors can follow the story of how the boards were made: from the carpenter workshop to the teeth and clutches of the brown bears!