The UAE’s First Sustainable Fish Cookbook a Wise Choice

Posted on 11 April 2011

Award Winning Cookbook Offers Consumers Green Choice When Fish is on the Menu
Award Winning Cookbook Offers Consumers Green Choice When Fish is on the Menu

Dubai, UAE, April 11, 2011: Tamil Nadu Fish Curry, Shaari Eshkeli with Lemon and Olive Oil, and Hot-Smoked Green Tea Souli Wraps are included in the new Choose Wisely cookbook which features 20 sustainable fish recipes from the UAE. The cookbook was unveiled at Gordon Ramsey’s award winning restaurant Verre in the Hilton Dubai Creek on Monday.

Emirates Wildlife Society in association with WWF (EWS-WWF) today launched the latest addition to its Choose Wisely sustainable fisheries campaign. The cookbook, featuring recipes submitted to the Sustainable Fish Dish Challenge, helps people taste the benefits of eating sustainable green-labeled “Go For It” fish and offers consumers alternatives to eating red-labeled “Think Again” fish such as the Hammour, King Fish, and Shaari.

“The book is a real community effort – reflecting the special nature of the UAE residents and fish. Recipes reflect the cuisines of India, United Arab Emirates, Europe and South America. Zighy Bay Resort, Meridien al Aqqa, Verre Restaurant at Hilton Dubai Creek and Flavours Restaurant at Sheraton Abu Dhabi Hotel and Resort offered raffle prizes to encourage recipe submissions and recognise volunteers that participated in the campaign”, commented Nessrine Alzahlawi, Project Manager, Marine Conservation at EWS-WWF.

Hamour, a highly favoured fish in the UAE, is overfished 7 times beyond sustainable levels with declines of 90% since 1978, putting it at the top of the overfished species list. The main goal of EWS-WWF’s “Choose Wisely” campaign is to address the environmental impact of overfishing in the UAE by increasing customer awareness about the heavy exploitation of UAE fish resources, encourage action from concerned stakeholders, and offer delicious tasting ‘Go For It’ alternatives.

With colorful names like the Pink-Eared Emperor, Orange-Spotted Trevally, Yellow Bar Angel Fish, and the Sordid Sweetlips, sustainable green-labeled “Go For It” fish taste delicious. The 48-page bi-lingual cookbook explores their flavors with 20 fully-illustrated multi-ethnic recipes submitted by amateur chefs from Dubai, Abu Dhabi, Ras Al Khaimah, and Fujairah.

The recipes were sourced as part of the ‘Sustainable Fish Dish Challenge’ sponsored by EWS-WWF and the Environment Agency - Abu Dhabi. Consumers submitted their favorite sustainable fish recipes to the www.choosewisely.ae website. The recipes were rated by fellow fish eaters. A selection of recipes from the participants in the Sustainable Fish Dish Challenge was chosen for this book. The cookbook recently won the "UAE Best Fish and Seafood Book" from the Gourmand World Cookbook Awards 2010 for its efforts.

Sustainable Fish Recipes: 20 recipes using sustainable species of UAE fish will be made available free of charge from Choose Wisely partners’ hotels and restaurants including: hotels of the Starwood Group Abu Dhabi (Le Meridien, Royal Meridien, Sheraton Khalidiya, Sheraton Hotel and Resort, and Aloft Hotel), Hilton Dubai Creek, Meridien Al Aqqah (Fujairah), Carrefour Stores, Choithram Stores, Abela Stores ( Abu Dhabi), as well as from the EWS-WWF offices located on the 8th floor of the Chamber of Commerce Building in Abu Dhabi.

The cookbook and a database of recipes for sustainable fish is available for download on the campaign website www.choosewisely.ae
The UAE’s First Sustainable Fish Cookbook
© EWS-WWF