WWF Cocoa Guiding Principles and Asks for Retailers

Posted on March, 18 2024

Guidance on what retailers must do to achieve tangible results at the pace and scale required to curb the current destruction of ecosystems and human rights abuse taking place in the cocoa sector.
All companies utilising cocoa products must ensure that their own supply chain is legal, sustainable, and free from deforestation and conversion of natural ecosystems. They must guarantee Indigenous Peoples and Local  Community rights and foster fair relationships with producers to ensure a living income. Additionally, they must  take charge in guiding the cocoa sector towards sustainable development. A broader supplier engagement and collaborations that are more ambitious are needed to achieve concrete change.

This paper developed by WWF clarifies asks to retailers to achieve tangible results at the pace and scale required to curb the current destruction of ecosystems and human rights abuse taking place in the cocoa sector.
Cocoa harvest
© Maria José Torres / WWF Ecuador