© WWF Wetjens Dimmlich

Good governance

Strong market demand and poor governance often lead to unsustainable fisheries.
At its root, the fisheries crisis can be seen as a failure of good governance because ultimately, whether our oceans are sustainably managed depends on the legal, commercial and social rules and behavior of our society. 

WWF promotes a wide range of management measures to ensure the maintenance of healthy stocks and the recovery of depleted fish populations,  in particular highly commercial fish stocks, such as tuna and whitefish species. 

Our approach focuses on:

What is bycatch?

Millions of tonnes of fish each year are wasted as unwanted catches and hundreds of thousands of seabirds, marine mammals, turtles and other marine species are killed through destructive fishing practices.

This “incidental” catch is called bycatch. 

 rel= © Brent Stirton / WWF Perú

A reliable system for seafood traceability

In a groundbreaking statement issued during the World Economic Forum (WEF) in Davos last year, WWF joined public and private sector leaders calling for a new global seafood traceability system to ensure that consumers, businesses and governments have full access to information about commercial marine fishing practices. 

Creating such a reliable system will require harmonizing both legal and commercial practices across national boundaries and the whole seafood industry, ranging from small-scale producers to global retail chains in the EU, US and Japan. The statement recognizes the urgent need for tracing fish products from "bait to plate" to link markets to sustainability and ending illegal, unfair fishing practices all over the world. 

More info here