Market Voices | WWF

Time for a just, green recovery

The COVID-19 pandemic is showing us that business as usual does not work.

Through short conversational video pieces, our Markets Voices project is convening diverse perspectives on how companies, communities and consumers can respond to changing global markets and deliver a just, green recovery from the COVID-19 pandemic.

Our first conversation focuses on nature tourism. Future conversations will explore food security, community enterprise, and consumer behaviour.

As we rebuild our lives and the global economy, there is an opportunity to create a greener, fairer, and more resilient world - one in which nature-based solutions enhance human health and safety, and tackle the converging crises of climate breakdown and nature loss.

Let’s reimagine the future together.

Find out more about our partnerships with business and how WWF is working with private sector to build back better.

Find out more about how WWF is responding to the global pandemic.

© Brent Stirton / Getty Images / WWF-UK

Nature Tourism

Around the world, COVID-19 lockdowns, travel restrictions and border closures have severely impacted the tourism sector and the people who depend on it for their livelihoods.
For decades, conservation and development organisations have worked with communities to develop nature-based tourism, helping prevent unique landscapes from conversion to agriculture and urban development.

Under normal circumstances, tourism expenditure in protected areas alone amounts to $600 billion a year - but this has been drastically reduced by COVID-19.

For communities dependent on nature tourism for their income and livelihoods, the next year is critical.

We urgently need to find innovative solutions, including creating alternative sources of income, and ensure that nature tourism is part of economic recovery packages.

If your community, company or organisation can help, please get in touch with WWF or check out the following initiatives and resources:

Market Voices - Nature Tourism

This Market Voices conversation explores the impacts of COVID-19 on nature tourism in Namibia as well as some possible solutions.