WWF operates at the forefront of science and policy debates, but also on the frontlines of marine conservation where people’s source of income depends exclusively on there being enough fish in the sea.
Supporting communities to securing coastal livelihoods
and restoring fish stocks
is central to our strategy.
WWF works with governments, partners and the private sector to design and implement a true Sustainable Blue Economy
to ensure that the ocean economy contributes to prosperity and the resilience of coastal communities, today and long into the future.
From policy to campaigns
We are reaching out to key economic and political platforms to remind politicians of the importance of the ocean for food security, socio-economic development and livelihoods.
WWF has a loud and credible voice at high-level international fora, such as the United Nations General Assembly, where we advocate for better protection of the ocean with the High Seas Alliance
, and to make sure that the ocean is part of in the global Sustainable Development Agenda
When we need to take a stand and draw a line around places in dire need of protection, we catalyze voices and mobilize public support at a massive scale. This way we have acted to protect the Great Barrier Reef
from industrial development, and the deep sea
from seabed mining.
From dialogue to action
Some of our greatest successes have involved bringing governments, aid agencies, businesses and communities together to take radical action for ocean health and human well-being. When these solutions work, such as in the Coral Triangle
, we strive to replicate them elsewhere around the world in places like...
the Baltic Sea
, where WWF and partners have set up the largest membership network in the region to protect and restore marine ecosystems following Blue Economy Principles
the Northern Mozambique Channel
, where WWF and partners support governments in setting up a regional vision and action plan that will enhance fisheries and protect critical habitat, ensuring sustainable futures for coastal communities.
, where the WWF Med Marine Initiative aims to foster a regional approach to restoring fisheries and reducing the impact of the numerous threats that affect the livelihoods of coastal communities in Africa, the Middle East and Europe.