Consumers are demanding change, and responsible companies are rethinking their approach to this complex material. Many have already signed a Global Commitment
to eliminate plastic pollution.
We need a new ‘circular economy’ for plastics - one that stops plastic from becoming waste in the first place.
This means shifting to sustainable, non-fossil fuel sources for plastic, reducing our use of unnecessary and problematic plastics, and investing in recycling to manage those plastics that we can’t do without.
We have an opportunity to innovate and rethink how we can design and use plastic, producing the things we need without creating waste and pollution.