Pulp and paper | WWF
© WWF Switzerland / A. della Bella / WWF

Pulp and paper

Growing demand for paper is adding pressure on the Earth’s last remaining natural forests, aquatic ecosystems and endangered wildlife.

Even with more frugal use and greater efficiencies, net demand is likely to grow with rising population and incomes in developing countries. So how can we produce more paper without destroying or degrading forests and ecosystems, in a world where competition for land and water is increasing?

Responsible sourcing and buying of paper

Maximizing the use of recycled fibres and sourcing virgin fibre and plantations from credibly certified forests can reduce paper’s ecological footprint. With the use of clean technology, the manufacturing processes can minimize pulp and paper products’ impacts on climate change and water. Carbon dioxide emissions from the manufacturing process can be reduced by investing in new plants, retrofitting existing plants, heat recovery and increased paper recycling. Responsible consumption practices can also help to reduce the environmental impact of paper.


Wood chips waiting for pulp making system, Shandong, China

How WWF works with paper companies to protect the environment

WWF engages companies and other stakeholders around the world in various ways. We work with committed producers and buyers towards a responsible sourcing of forest products through forest sector transformative partnerships such as the Global Forest and Trade Network and the New Generation Plantations platform, allowing the forest product industry, regulators, investors and other stakeholders to debate, learn from, and improve practices in plantations.

We promote fairer access to paper resources globally and reducing wasteful consumption by joining forces with 100 NGOs in the European Environmental Paper Network.  And closely monitor the paper sector to ensure that companies follow their pledges to stop deforestation and properly address their legacy. Find out more here. 

Clic to enlarge the infographic

© WWF International

WWF´s vision

WWF’s vision is that of a pulp and paper industry that enables a clean, healthy, just and sustainable future for all life on earth, as reflected in  the Environmental Paper Network Global Paper Vision which we have signed along with100 NGOs around the world.
WWF engages companies and other stakeholders in various ways around the world to:

  • stop destructive forest management
  • encourage environmentally, socially responsible production and consumption of paper products, that are credibly certified, and transparency across the full supply chain 
  • Conserve High Conservation Value (HCV) habitats and restore forests and other ecosystems (wetlands, peatlands and grasslands)

Paper tools & guidance for buyers and producers

To reduce the environmental footprint of paper production and paper consumption, WWF offers a one-stop paper toolbox to help guide paper producers as well as commercial and individual paper buyers. They are available for everyone and easy to use, and help increase transparency among producers and buyers across the sector.
What can I do?

  1. Use the WWF Check Your Paper global database of eco-rated paper products. With this resource, paper producers, merchants and other distributors can rate paper products, while paper buyers can find the most responsible products available on the market

  2. Check the WWF Paper Company Environmental Index to learn about the environmental performance of major paper producing companies.

  3. Read the WWF Guide to Buying Paper, to help you source responsibly-produced paper products.

  4. Use WWF´s Water Risk Filter: a tool designed for easy use by non-water experts, it assesses both basin and operational water risk and provide customized guidance on how to respond.

Paper is too valuable to waste!  A video by the Environmental Paper Network. 




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