Check Your Paper database | WWF

A tool for paper buyers and producers

Check Your Paper, created by WWF, raises awareness on key environmental parameters to evaluate the forest, climate and water footprint of pulp and paper products, reducing complexity. It helps you assess how environmentally friendly your pulp and paper is. It also provides a choice of pulp and paper products with high environmental standards for an environmentally aware market segment.

Check your Paper for buyers and other interested stakeholders

  • Find pulp and paper products with high FSC certified and recycled content
  • Find pulp and paper products with a good climate and water performance.
  • Find transparent producers - Check your Paper's public rating is used by companies that show leadership in transparency and promote continual improvement. See the list of companies that are publishing on CYP 

Check your Paper for producers, merchants, distributors

  • We are currently planning our next evolution of paper tools, so aren't accepting new ratings at present. You can still self-assess, see below.
  • Self-check for internal use: Check how your brands score on forest, climate and water performance and see areas of improvement without publishing.
  • Learn about the CYP indicator parameters for environmental paper performance. Use the Method for company internal purposes


WWF invited pulp and paper producers, paper buyers, agents and merchants to participate in WWF´s Environmental Paper Awards 2016. Awards in the categories “Best Environmental Performance Paper Brands”, “Transparency”, “Striving for Continual Improvement” and “Advocacy for Continual Improvement” were celebrated in November 2016. WWF created the WWF Environmental Paper Awards to give credit to company efforts in reducing the forest, water and climate footprint of paper production and consumption. More info 



A growing number of producers around the world see transparency as an important aspect of their corporate policy, helping them demonstrate that they take environmental and social responsibility seriously. However, it is often complex and time-consuming to communicate one´s environmental footprint, be that overall or for a specific product.

WWF´s Check Your Paper can help save time and reduce duplication. It is a user-friendly and accessible tool, focusing on the most relevant environmental indicator parameters and can be a good first step response to satisfy customer information needs.

Check your Paper rates the environmental quality of the paper-making process for a given product, including how well forests supplying fibre are managed, use of recycled fibre, fossil CO2 emissions, waste going to landfills and water pollution from mills. The results posted on the website need to get third party audited by accredited auditors. 

WWF encourages responsible buyers worldwide to choose suppliers who provide transparent information on the environmental footprint of their paper production. Search transparent brands on

© WWF International
WWF Check your Paper Method
© WWF International

Save Paper!

pocket book rating
© pocket book rating © WWF Switzerland

The Save Paper! section of the WWF website is a detailed guide that allows businesses and individuals to save paper and reduce its environmental impacts.