Forest sector transformation | WWF
© Juan Pratginestos / WWF

Forest sector transformation

As wood and forest products will increasingly be used in the future, more pressure is placed on our remaining forests and the people that depends on them.

WWF advocates for a transformed forest sector to ensure that vulnerable forests will be protected from illegal logging, encroachment or conversion, and that there will be no more plantations that displace communities or take away their livelihoods, no more dirty pulp mills nor landfills full of paper fit for recycling.


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WWF has several tools to help achieve this transformation:

The amount of wood we take from forests and plantations each year may need to triple by 2050, according to projections in the WWF Living Forests Report, even with increased recycling, reuse and efficiency.

This growing market for wood can motivate good stewardship that safeguards forests or destroy the very places where wood grows.

So can we produce more wood without destroying or degrading forests, in a world where competition for land and water is increasing?

WWF's research suggests it’s possible, and that it could even be good for the planet. But it’s a challenge that spans the whole supply chain, from where and how wood is grown and harvested to how wisely and efficiently it is processed, used and reused.

  • Global Forest & Trade Network (GFTN)
    The GFTN is a WWF’s initiative to eliminate illegal logging and drive improvements in forest management while transforming the global marketplace into a force for saving the world’s valuable and threatened forests. It links more than 150 companies, communities, NGOs, and entrepreneurs in more than 18 countries around the world in creating a new market for environmentally responsible forest products.  
  • New Generations Plantations (NGP)
    NGP believes these plantations for timber, paper and energy should be in harmony with the natural environment and make a positive contribution to the lives of people living around them. Participants improve their own plantation practices with the help of each other's good examples using the requirements of the Forest Stewardship Council (FSC) certification. Companies participating in NGP have nearly 100% of their plantations certified according to FSC standards.
  • Environmental Paper Company Index (EPCI)
    The pulp and paper sector carries a major environmental footprint, including in some of the most threatened and fragile ecosystems in the world. WWF launches a tool every two years to promote transparency and continual improvement in the global pulp, paper and packaging sector. The Environmental Paper Company Index 2017 is published for the fifth time and evaluates the ecological footprint of some product lines of the biggest pulp and paper companies, to drive the industry towards a sustainable future.
  • Check Your Paper
    Check Your Paper raises awareness on key environmental parameters to evaluate the forest, climate and water footprint of pulp and paper products. It helps you assess how environmentally friendly your pulp and paper is. It also provides a choice of pulp and paper products with high environmental standards for an environmentally aware market segment.
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