WWF mobilizes for an Integrated Approach | WWF
© Dainis Derics


WWF mobilizes for an Integrated Approach

WWF’s vision for the ecoregion is “A healthy, diverse and resilient Baltic Sea, sustainably managed for the benefit of people and nature of the region.” In a nutshell, this means:


  1. Healthy, resilient ecosystems 
  2. Significantly reduced eutrophication
  3. Stable healthy populations of commercial fish species such as sprat, herring, cod, salmon and plaice


Our work toward these goals is focused on shaping policy, influencing markets and public outreach and awareness raising. The four strategies are:


We are also taking a cross-cutting approach to addressing climate change.


As one of the most heavily used seas on the planet, the Baltic Sea is a living laboratory and proving ground for innovative approaches, something the Baltic Ecoregion Programme is increasingly known for. We expect that our work will both deliver significant benefits to the Baltic Sea and the surrounding region, and provide a suite of innovative approaches that others around the world can draw from and apply elsewhere in tackling complex ocean governance issues.


Consumer guides

	© Saara Tunturi/WWF Finland

One of today’s biggest challenges is the increasing consumption of meat. The way meat is produced also has effects on the environment, climate change and in the context of the Baltic Sea – enhancing the effects of eutrophication.

WWF is leading a flagship project CONSUME aimed on developing meat guides in all the Baltic Sea Countries.


By paying attention to the type of seafood you eat, you can help WWF to revive our ocean and sustain it for generations to come. 

See what seafood you should choose in your country or next travel destination here