Extended Producer Responsibility Project | WWF
Extended Producer Responsibility Project

Posted on 26 November 2019

EPR holds manufacturers and brand owners accountable for the end-of-life impacts of their plastic products and packaging, and encourages eco-design.

No Plastic in Nature: WWF Global Strategy

Together with our partners, WWF has developed an innovative approach to plastic pollution. Moving beyond clean-up alone, we are tackling the root causes of plastic pollution. We aim to accelerate a transition to a global circular plastics economy, with a focus on material and product redesign, consumer behavior and circular waste management.

Our strategy focuses on two levels of plastic pollution, in particular: reducing the use of plastics by redesigning materials and products on the one hand; and stopping the leakage by creating circular waste management systems for plastics on the other.

WWF Extended Producer Responsibility (EPR) Project

WWF has identified the Extended Producer Responsibility (EPR) scheme as a critical policy tool with a track record in holding manufacturers accountable for the end-of-life impacts of their plastic products and packaging, as well as encouraging holistic eco-design in the business sector.

In this way, and by facilitating partnerships among various stakeholders and sharing best practices globally, our EPR project, is promoting and enhancing the adoption of EPR schemes, reducing plastic leakage into nature, and helping to deliver a circular economy.

Please find a more detailed overview of the EPR project here.

Additional Resources

  • EPR infographic: Familiarize yourself quickly with the essentials of EPR 
  • WWF’s EPR position paper: Learn more about WWF’s guidance on EPR
  • WWF’s asks from companies: Understand what it takes to collaborate with WWF on EPR - coming soon
  • EPR briefing for governments and businesses: Find out how to successfully implement EPR schemes step-by-step 
  • Legal framework study of EPR: Acquire a solid knowledge base on EPR schemes and the current EPR status for managing packaging waste in Indonesia, Malaysia, the Philippines, Thailand and Vietnam
  • Plastic packaging market in Southeast Asia: Identify leading and lagging consumer goods companies active in Southeast Asia - coming soon


If you would like to learn more about our work, please contact WWF's EPR team.

Xin (Vivian) Chen
Global EPR Project Manager
© WWF/ Xin Chen

Thomas Schuldt
EPR Coordinator - South East Asia
© WWF-Malaysia / Thomas Schuldt
Plastic waste at the Thilafushi waste disposal site, Maldives
© Shutterstock / Mohamed Abdulraheew / WWF