Posted on 04 February 2020
EPR holds manufacturers and brand owners accountable for the end-of-life impacts of their plastic products and packaging, and encourages eco-design.
No Plastic in Nature: WWF Global Strategy
Together with our partners, WWF has developed an innovative approach to plastic pollution. Moving beyond clean-up alone, we are tackling the root causes of plastic pollution. We aim to accelerate a transition to a global circular plastics economy, with a focus on material and product redesign, consumer behavior and circular waste management.
Our strategy focuses on two levels of plastic pollution, in particular: reducing the use of plastics by redesigning materials and products on the one hand; and stopping the leakage by creating circular waste management systems for plastics on the other.
WWF Extended Producer Responsibility (EPR) Project
WWF has identified the Extended Producer Responsibility (EPR) scheme as a critical policy tool with a track record in holding manufacturers accountable for the end-of-life impacts of their plastic products and packaging, as well as encouraging holistic eco-design in the business sector.
In this way, and by facilitating partnerships among various stakeholders and sharing best practices globally, our EPR project, is promoting and enhancing the adoption of EPR schemes, reducing plastic leakage into nature, and helping to deliver a circular economy.
Please find a more detailed overview of the EPR project here
Plastic waste at the Thilafushi waste disposal site, Maldives
© Shutterstock / Mohamed Abdulraheew / WWF