Manager, Media Relations

Posted on 06 September 2022

LOCATION: Nairobi or other WWF International Hubs

Want to make a positive difference to the future of people and our one shared home, the Earth? Working at WWF could be your opportunity of a lifetime.

All around the world, people are waking up to the deepening crisis of nature loss. A growing realisation that nature is our life-support system. And that nobody will be spared from the impacts of its loss. Here at WWF, we are helping to tackle this enormous global challenge.

Our people come from hugely diverse backgrounds and with a variety of expertise, ranging from HR and finance to advocacy and conservation science. We welcome applications from anyone who believes they can help us create a better future for people and wildlife.

What we do

We are an independent conservation organisation, striving to sustain the natural world for the benefit of people and wildlife. From individuals and communities to business and government, we are part of a growing coalition calling on world leaders to set nature on the path to recovery by 2030. Together, we seek to protect and restore natural habitats, stop the mass extinction of wildlife, and make the way we produce and consume sustainable.


Location: Nairobi or other WWF International Hubs.

Contract type: Permanent open-ended contract.


Mission of the department


  • To engage audiences across the globe to accelerate conservation impact and to build the WWF brand.
  • To ensure a coherent ‘One Brand, One Voice’ by integrating and supporting the communications functions across the network (Practices and Country Offices)
  • To facilitate and coordinate the development and alignment of the WWF network to a global brand and communications strategy
  • To provide a center of excellence to the network and convene the communications community in terms of communications practice, coordination across Practices, techniques, platforms and digital media
  • To provide common technology platforms network-wide to enable communication with the audience


Major Functions:


  • Ensure the success of WWF’s global conservation goals by communicating the organization’s work, profile and values to the global media, in line with network protocols.
  • Responsible for managing the media to maximize external opportunities, to ensure media coverage which raises the profile of WWF, its experts and messages.
  • Collaborates with the Brand, Digital and the Internal Communications teams to maximize opportunities and align messaging.


Major Duties and Responsibilities:


  • Work with the Head of Media Relations and Senior Media Manager to manage the communications around issues and crises on a case- by-case basis with the team, the relevant country, department and the wider community, and working closely with the International Communications division.
  • Provide advice and strategic counsel to internal stakeholders, support and advice to the network offices and WWF’s Practices to build capacity, manage risk, and ensure maximum message alignment in line with agreed communications priorities.
  • Monitor the international media agenda and provide advice as appropriate on media

opportunities and emerging issues.

  • Produce media releases, reactive commentary, op eds and features content targeted at a variety of media.
  • Ensure the timely delivery of communications products and identify stories of interest globally.
  • Assist in the development of a media plan(s) to advance the organization’s strategic goals and objectives to external audiences. Contribute to the overall work of the media relations team in support of priority areas, monitoring and the ongoing news cycle.


Required qualifications:


  • Degree in communications, PR, journalism or related subject
  • Relevant professional experience in journalism, PR, or organizational communications


Required skills and competencies:


  • Absolute discretion, tact, diplomacy and negotiation skills
  • Must have experience working for large, complex and/ or matrix organizations
  • International organization / NGO experience preferred
  • Must have experience in managing issues and preferably formal training in crisis communications
  • Ability to work as part of a team in a multicultural environment and have a ‘global mindset’
  • Experience in delivering multiple simultaneous projects
  • Articulate, creative, passionate, flexible and tenacious
  • Excellent written and spoken English – other languages an advantage
  • Interest/ experience in conservation and environmental issues
  • Identifies and aligns with the core values of the WWF organization: Courage, Integrity, Respect & Collaboration


Working relationships


External – Journalists and other media professionals, business leaderships, event organizers, high-profile personalities and thought leaders, other NGOs and stakeholders, freelance project staff, monitoring agencies


Internal – Head of Media Relations; Unit Heads of Marketing and Communications Division; Practice Communications Managers, Network Communications staff; Communications & Marketing staff; NOs and POs.


How to apply


Only one single document can be uploaded through our platform. Upload your covering letter and CV as one file. We will not accept applications without CV and Covering Letter.


Deadline for applications: by September 21st.


Work permit restrictions may apply.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.


WWF is an equal opportunity employer and committed to having a diverse workforce.