Digital Advocacy Specialist, New Deal for Nature & People | WWF
Digital Advocacy Specialist, New Deal for Nature & People

Posted on 02 June 2020

Despite decades of effort, global trends on the loss of nature remain deeply alarming. Urgent action is needed to reverse biodiversity loss in the next decade, and restore natural ecosystems that underpin humanity’s health, well-being and prosperity. To move this topic to the top of the global agenda, WWF has launched an ambitious, integrated network initiative steered by top leadership, and supported by all offices and functions across the Network.

 In order to achieve this global goal, WWF strives to

  1. radically escalate the political relevance of nature
  2. galvanise a cohesive movement across states and non-state actors to drive change
  3. secure ambitious commitments and strong accountability mechanisms through relevant multi-lateral and non-state mechanisms to deliver change.
To help secure the above, WWF’s New Deal for Nature and People (NDNP) team is striving to mobilize key stakeholders in order to encourage global decision makers to play a leadership role. Key stakeholders include the general public and civil society, business and the financial sector, as well as political players. Engaging stakeholders effectively will require strong involvement of numerous teams across the WWF family globally, supported by strong scientific research in order to make a strong science-based and economically sound case for urgent action.The Digital Advocacy Specialist will work with the NDNP team to move nature up the global agenda for business, government, institutions and stakeholders through a network integrated practice and NDNP communication plan.The objective of the role is to vastly increase the profile of WWF, its key spokespeople, and the NDNP agenda through digital channels and to agreed target audiences. To do this, the Digital Advocacy Specialist will be responsible for identifying and leveraging external opportunities and recommend effective digital engagement approaches. The Digital Advocacy Specialist will work closely with the International digital team.


Woking, UK or Nairobi, Kenya


£35,318 - £37,000 per annum

Work Percentage


Contract Type

Fixed-Term contract to March 2021

Major Functions

  • Social media: lead on the production and promotion of advocacy-focused social media posts within the NDNP team, and coordinate the placement of NDNP content on WWF’s corporate social media accounts
  • Website: work with the International C&M Division to ensure is up-to-date; and contribute to the creation and maintenance of external websites as required.
  • Digital content production: lead on the production of digital content within the NDNP team, contributing to agency briefs where required
  • Digital strategy: action and work to update the NDNP digital strategy as required
  • Core content: ensure the NDNP team and International C&M division has the core content (stories, facts, images, policy positions, etc.) needed to deliver the agreed communications plan
  • Network communications: ensure all staff understand the NDNP initiative and how it drives forward our practice objectives through an integrated approach to audience engagement
  • Reactive: scan external media and advise on and leverage opportunities to promote our agenda
  • Measurement and evaluation: work with the International C&M Division to ensure suitable measurement is in place and we can see the value of the communications

Major Duties and Responsibilities 

  • Produce content that will appeal to, engage, and motivate target audiences.
  • Work and advise NDNP leaders on social media approaches, and support implementation
  • Monitor and evaluate; produce regular reports
  • Action and update as required the NDNP digital strategy
  • Conduct horizon scanning of opportunities to promote the NDNP agenda


Required Qualifications       

  • A degree or equivalent in a relevant field

Required Skills and Competencies

  • Knowledge and experience of the not-for-profit sector, preferably of environmental non-government organizations
  • A solid understanding of environmental and development issues, and the interplay with international politics
  • Proven experience managing social media and digital communities
  • Experience in implementing social media marketing strategies
  • Website management and content production experience
  • Demonstrable success with online community management and development
  • Experience using image software such as Photoshop (Preferred)
  • Experience in a multicultural international setting (Preferred)
  • Ability to work across teams and autonomously, take the initiative and pays close attention to detail
  • Demonstrates WWF behaviours in way of working: Strive for Impact, Listen Deeply, Collaborate Openly, Innovate Fearlessly 
  • Adheres to WWF’s values, which are: Knowledgeable, Optimistic, Determined and Engaging

How to apply

 ***Read carefully ***
Only one single document can be uploaded through this platformUpload your covering letter and CV as one file.  We will not accept applications without CV and Covering Letter.

Deadline for applications: by 6 July 2020.
Work permit restrictions may apply. 

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.

WWF is an equal opportunity employer and committed to having a diverse workforce.

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