Media Relations Manager | WWF
Media Relations Manager

Posted on 04 September 2019

WWF launched a new strategy that harnesses the strengths of the WWF network in a shared vision, focussing on six major goals - water, wildlife, the ocean, climate and energy, forests, and food – and three key drivers of environmental problems – markets, finance and governance. In support of this strategy WWF undertook a redesign of its international secretariat that will further unite WWF offices and its near 6,400 staff around the world. This will help WWF to build stronger partnerships across the world with government, business, civil society and individuals. Together, we will deliver on WWF’s ambitious goals. We are recruiting the role of Media Relations Manager for our International Secretariat to help us achieve our new ambitious goals, and build a future where people live in harmony with nature.


WWF International in Woking UK.


Between £44,570 - £50,000 gross per year, based on full-time employment.

Work percentage:


Contract type:


Mission of the Department:

  • To engage audiences across the globe to accelerate conservation impact and to build the WWF brand
  • To ensure a coherent ‘One Brand, One Voice’ by integrating and supporting the communications functions across the network (Practices, Nos and POs)
  • To facilitate and coordinate the development and alignment to a global brand and communications strategy
  • To provide a Centre of Excellence to the Network and convene the Communications Community in terms of communications practice, coordination across Practices, techniques, platforms and digital media
  • To provide common technology platforms Network-wide to enable communication with the audience.

The Role:

  • Liaise with WWF’s network of national offices, and directly with global media, around WWF priorities, including the 2020 strategy, Living Planet Report, Earth Hour, and communications around crises and issues;
  • Produce on and off-line news and features content across a variety of media. Provide communications advice, capacity-building and support to the Network and the Practices. Ensure the timely delivery of communications products and identify stories of interest globally
  • Responsible for managing the media to maximise external profile-building opportunities, to ensure positive media coverage and raise awareness of WWF and its work with key stakeholders and audiences
  • Coordinate with the 2020, Digital and Internal Communications team for alignment of messaging and content
  • Help ensure the success of WWF’s global conservation goals by communicating the organisation’s work, profile and values to the global media, in line with network protocols.

Main responsibilities:

  • Assist in the development of a media plan to advance the organization’s strategic goals and objectives to external audiences. Contribute to the overall work of the media relations team in support of WWF Practices, priority areas, campaigns, monitoring and the ongoing news cycle
  • Provide communications expertise for priority international advocacy and policy conventions, meetings and events, and provide front-line media relations at such events
  • Produce stories for podcasts, videos, blogs and other media
  • Collaborate with the Brand, Digital and the Internal Communications team to maximize opportunities and align messaging
  • Act as a spokesperson for WWF when required
  • Advise on and assist with the development of Network communications standards, trainings and protocols
  • Conduct media outreach and identify media opportunities for profiling of WWF in online and traditional - in alignment with network protocols and in conjunction with National/Country/Programme offices
  • Develop key messages, prepares briefs, write commentary pieces, draft media responses and produce other print/video/digital content related to WWF
  • Ensure all relevant communication materials produced (articles, speeches, films and audio) are shared with relevant staff
  • Support the Head of Media Relations in managing the communications around crises and issues. As required, takes the lead on communications around issues and crises on a case-by- case basis with the team, the relevant country, the relevant department and the WWF community, working closely with Digital.

Required Qualifications, Skills and Competencies:

  • Degree in communications, PR, journalism or related subject and/or at least five years’ relevant professional experience in journalism, PR, or organizational communications
  • Ability to deliver multiple simultaneous projects
  • Articulate, creative, passionate, flexible and tenacious
  • Absolute discretion, tact, diplomacy and negotiation skills
  • Excellent written and spoken English – other languages an advantage
  • Experience in conservation and environmental issues desirable
  • Experience in and preferably formal training in crisis communications desirable
  • Ability to work as part of a team in a multi-cultural environment, with excellent collaborative and listening skills
  • Ability to adhere to WWF’s values, which are: Knowledgeable, Optimistic, Determined, and Engaging
  • Demonstrates WWF behaviours in ways of working: strive for impact, listen deeply, collaborate openly and innovate fearlessly.

How to apply

***Read carefully ***
Only one single document can be uploaded through this platformUpload your covering letter and CV as one file.  We will not accept applications without CV and Covering Letter.

Deadline for applications: 23 September 2019.
Work permit restrictions may apply. Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.
WWF is an equal opportunity employer and committed to having a diverse workforce.

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