© Eyes on the Forest
Monitoring the industry

WWF's Deforestation Fronts report shows that forests the size of California were lost in the tropics and sub-tropics alone, between 2004 and 2017. 

Pulp & paper production is a key driver of deforestation in many parts of the world and also contributes to social conflicts. This is particularly the case in Indonesia, once home to the richest and most diverse tropical natural forests in the world. 

All companies in the supply chain, from forest managers, processors, traders, and buyers, should be responsible for their business and use their power to halt deforestation and forest degradation. WWF offers recommendations on buyers' and investors' sourcing policies to support transition to sustainability. 

Engaging APP and APRIL

Since the early 2000s, WWF and other NGOs have been closely monitoring the impacts of deforestation caused by pulp and paper companies in Indonesia, founding Eyes on the Forest to investigate those companies in the sector that are clearing forests and grabbing land in Indonesia. In particular, Asia Pulp and Paper (APP), a subsidiary of the Sinar Mas Group (SGM), and Asia Pacific Resources International Limited (APRIL), a subsidiary of Royal Golden Eagle (RGE) Group, have been found to be continuously involved in illegal logging practices, human rights violations and corruption for land expansion.

WWF has engaged with the two company groups and their stakeholders, including buyers and investors, following their pledge to stop deforestation and addressing their legacy. However, the companies haven't made any progress on their commitments to date. 

Among WWF's key demands are to remedy, restore and conserve important forest and peat landscapes, and compensate local people who have been affected by their operations.

WWF has been issuing recommendations and advisories to pulp and paper buyers and investors of APP/SMG and RGE/APRIL as a way to turn the tide of deforestation by both company groups. In addition, WWF launched a specific SMG/APP advisory and RGE/APRIL advisory  for the buyers and investors of these companies and  continues to monitor and report on any further violations and increased deforestation activities. 


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