The WWF is run at a local level by the following offices...
- WWF Global
- Adria
- Argentina
- Armenia
- AsiaPacific
- Australia
- Austria
- Azerbaijan
- Belgium
- Bhutan
- Bolivia
- Borneo
- Brazil
- Bulgaria
- Cambodia
- Cameroon
- Canada
- Caucasus
- Central African Republic
- Central America
- Chile
- China
- Colombia
- Croatia
- Democratic Republic of the Congo
- Denmark
- Ecuador
- European Policy Office
- Finland
By demonstrating the value of nature and the links between financial and environmental risks, we aim to redirect the flow of finance away from activities that harm our planet toward those that heal.
"Sustainable finance is the link between financial systems and ecosystems. Natural capital generates sustainable economic and environmental benefits that support healthy and resilient economies."
Aaron Vermeulen, Global Finance Practice Leader, WWF @WWFLeadFinance
Read more about our work on finance and find out why financial system stability depends on healthy natural systems.
Equally, as governments tighten environmental rules and consumers expect higher standards, finance institutions that don’t adapt will be left exposed. Being linked to deforestation can damage a company’s reputation, leading to losses for shareholders. Investments in fossil fuels could plummet in value if governments keep to their climate commitments.

© WWF / Roger LeGUEN
And this sustainable future for finance can still be profitable. The Paris Climate Agreement could open up opportunities worth nearly US$23 trillion by 2030 in sectors like renewable energy, energy efficiency and low-carbon technology. And achieving the UN Sustainable Development Goals could create at least US$12 trillion in market opportunities, ranging from reducing food waste to transforming urban public transport systems.
Financing green, greening finance
WWF works on ‘financing green’ – increasing investment in sustainable development; and ‘greening finance’ – improving the integration of environmental risks and opportunities into financial decision-making.
We’re also encouraging greater investment in sustainable development, and working with the finance sector to develop new ways of mobilizing resources for conserving and restoring nature. And by pushing finance institutions to demand and reward high environmental standards among their clients, we’re using their influence to drive sustainable practices through the rest of the economy.
We’re also working with banks, insurers, regulators and others to ensure the financial system recognizes nature’s true value.
We’re demonstrating how risks like climate change, water scarcity and biodiversity loss affect investments – and how to respond. For example, we’re pressing financial institutions to align their portfolios with the goals of the Paris Climate Agreement – meaning they’d only invest in companies and projects that contribute to keeping the global temperature rise well below 2°C.
Will developed countries deliver the climate finance the world needs to keep 1.5 alive?
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