The new circle hooks
are much less likely to be swallowed by turtles than traditional J-shaped hooks.
Circle hook caught tuna is catching on across the entire supply line, from fishermen to retailers. Companies that now have plans to source circle hook caught tuna from the Coral Triangle include global seafood supplier Culimer BV
and US seafood company Anova Food
Anova has been working in direct partnership with WWF-Indonesia
in outfitting vessels with circle hooks and working with local fishermen and processors to ensure a supply of tuna harvested in a more responsible manner.
Culimer has supported circle hook trials in the region as well as sourcing tuna from Luen Thai Fishing Ventures
, a large fishing company who themselves have entered into an MOU committing to circle hook deployment