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A new course towards responsible seafood in the Coral Triangle

By taking action to source only responsibly-managed marine resources, and by effectively marketing these endeavours, companies can gain business advantage in the increasingly environmentally-aware global and domestic markets.

Find out how we can help you.

© Restaurant Bobby Chinn

Failing to address the Coral Triangle’s fragile and finite natural resource base—whether it is diminishing tuna stocks or threatened leopard coralgroupers—will not only undermine the region’s unique biodiversity, but also prospects for business sustainability.

For example, as trade in live reef food fish expands across and beyond the Coral Triangle, it is depleting fish stocks essential to the natural function of reefs.

Many reasons to act fast

Meanwhile, boats are intensifying their fishing efforts to compensate for the declining amount of tuna they catch per trip. And according to some estimates, “trash fish” can outweigh the weight of the target catch by more than 10 to one in shrimp fisheries, causing operational losses.

WWF has been working in the Coral Triangle for the past decades to study, document and solve these problems. Increasingly, we develop solutions in partnership with seafood businesses.

The WWF Coral Triangle programme has 3 strategies that deal specifically with sustainable seafood in the Coral Triangle:


"Before we caught at least ten turtles a month. Now there are no turtles coming in, the boats scarcely catch turtles..."

Gusti Putu Suwindra
Operational Manager for Bali-based tuna brokers Sari Segara Utama

How to avoid bycatch in the Coral Triangle
  • Bycatch
    WWF works with fishing companies to introduce technology and practices (such as “circle” fishing hooks) to reduce bycatch of non-target species—from marine turtles to sharks
  • Live Reef Food Fish Trade
    This strategy supports the adoption of fisheries best management practices, sustainable mariculture and responsible consumption choices through linking buyers with suppliers of responsibly-caught seafood
  • Tuna
    We help seafood businesses towards certification, promoting responsible sourcing and fishing practices, and linking buyers with suppliers of responsibly-caught seafood

WWF and Bobby Chinn are working together to promote sustainable seafood in the Coral Triangle
Live coral reef species for sale as seafood, Hong Kong.
© Live coral reef species for sale as seafood, Hong Kong. © WWF / Meg Gawler