Our Goals | WWF
© Karine Aigner / WWF-US

Our Goals

Global Goals

All around the world, people are waking up to the deepening crisis of nature loss. A growing realization that nature is our life-support system. And that nobody will be spared from the impacts of its loss. 

 

Here at WWF, we are working to sustain the natural world for the benefit of people and wildlife.  

 

Working alongside many others, we are encouraging people to support a new and positive direction for our world – one where both people and nature thrive. 

 

And we are calling on world leaders to commit to a New Deal for Nature and People as comprehensive as the global climate deal – halting nature loss and putting it on the path to recovery by 2030, as well as supporting global action on climate change and sustainable development, through three science-based targets:

 

Zero loss of natural habitats

We are working for 30 per cent of all land, seas, and freshwater to become protected areas or community conserved areas run by indigenous peoples and local communities – with a further 20 per cent managed sustainably. We also aim to restore 350 million hectares of forest and our most valued rivers.

 

Zero extinction of species

We are striving to halt species extinction caused by human activity, with wildlife populations stable or increasing. To achieve this, we need to end illegal over-exploitation and trade, sustainably use legally taken wildlife and wildlife products, reduce conflicts between people and wildlife, minimize incidental capture, and reduce the threat to wildlife caused by invasive species.

 

Halve footprint of consumption and production

We need action on many fronts, including 50 per cent of agriculture and aquaculture production to be sustainably managed, and a doubling in sustainably managed fisheries. Food loss and waste must be halved, pollution stopped, and the global footprint of our diets halved. We also need to see a halving of greenhouse gas emissions from 2010 levels.

 
© Shutterstock / SantiPhotoSS / WWF

Nature loss and people

Our goals can only be achieved in partnership with, and in the interests of, individuals and communities around the world. People must be front and centre in this process, with everyone entitled to live in a healthy environment and to have their human rights respected. Find out more about our work with the indigenous peoples and local communities.

 

Nature loss and climate change

There are deep connections between the current climate and nature loss crises – we can’t beat climate change without protecting nature, equally we cannot re-establish a thriving natural world without a stable climate. If achieved, our goals will deliver at least one-third of global climate commitments.

Together possible

The natural world shows us in so many that there is strength in numbers. 

WWF has teams of experts working in almost 100 countries to put nature on the path to recovery for the benefit of people and wildlife. But we've known from the start that this isn't a job for one organization.  

Our strong commitment to collaboration– something we call together possible – shapes all our work, leading to many powerful partnerships around the world.

With the deepening crisis of nature loss, now is the time for every one of us to work together. Parents, students and CEOs. Individuals, businesses and governments. You don't have to be an environmentalist. You just have to agree that we must be more careful with our one and only home. 

Together, anything is possible.

 
© Kieth Arnold/WWF

© WWF International

How can you get involved?

 

Pledge to make your voice heard for nature by signing our Voice for the Planet petition.  
 

 

Discover more about our work