The WWF Project and Programme Standards are a set of standards and good practices to help practitioners deliver conservation results.
Developed in conjunction with major international environmental NGOs and endorsed by the WWF Network, the Standards lend consistency to planning, implementing and monitoring effective conservation projects and programmes worldwide.

Materials below are being updated to align with the revised version of the WWF Project/ Programme cycle (here and right). Email Phyllis Rachler ( or Will Beale with any questions or to share outstanding examples.

Overview Software
  • Miradi. For WWF Staff, see here for instructions for downloading
Templates Environmental & Social Safeguards and Principles, and Thematic Guidance Other Resources

1. Define (Explore) | Design (Plan) | Implement | Analyze and Adapt | Share

Step Step Name Outputs Guidance & Tools Examples
1.1 Team Purpose and Operations
  • Selection of project team and leadership

  • Informal or formal team agreement for project


Scope and Vision

  • Brief scope

  • Vision statement

  • Map and/or detailed spatial assessment if appropriate


Focal Interests (Targets)

  • Selection of a limited number of biodiversity and human wellbeing focal interest

  • A brief explanation of why each focal interest was chosen

  • Identification of Key Ecological Attributes for each focal interest if appropriate


Context and Stakeholders

  • Stakeholder analysis

  • Identification of direct threats affecting each target

  • A ranking of the direct threats/ factors

  • Analysis of drivers and opportunities behind each direct threat


Define (Explore) | 2. Design (Plan) | Implement | Analyze and Adapt | Share

Step Step Name Outputs Guidance & Tools Examples

Goals, Strategies, Assumptions and Objectives

  • Goals for all focal interests
  • ​Objectives for threats and opportunities
  • Strategies to achieve the objectives

  • Results chains or other description of assumptions

  • Goals, objectives and strategies compiled in your action plan


Monitoring, Evaluation and Learning Plan

  • Indicators to track progress of each goal, objective, and activity

  • Brief descriptions of methods to collect data for each indicator

  • When, where, and by whom each kind of data will be collected

  • Description of how data will be stored and analyzed


Operational Plans (finance, capacity, risk, safeguards, sustainability)

  • Estimates of capacity needs and gaps required to implement your project

  • Estimate and analysis of financial resources required to implement your project

  • An assessment of potential risks and specific mitigation strategies


Define (Explore) | Design (Plan) | 3. Implement | Analyze and Adapt | Share

Step Step Name Outputs Guidance & Tools Examples

Workplans and Budgets

  • Detailed workplan for your project showing tasks, who will do them, and by when

  • Supporting management and tracking tool, such as a Gantt chart or calendar of project activities

  • Project budget


Fund Raising and Sustainable Financing

  • Potential funding sources identified and if needed, a sustainable funding plan developed

  • Funding proposals developed and submitted

  • Financial resources obtained

  • Contact Development, Public Sector Partnerships, and Corporate Partnerships Departments in WWF-I, WWF-US & WWF-UK


Capacity Building

  • Capacity assessments reviewed and completed

  • Strategies developed and implemented to address capacity shortfalls

Bering Sea Ecoregion (capacity assessment)


Partnerships and Stakeholder Engagement

  • New partners identified and brought into programme as appropriate

  • Informal or formal arrangements with partners developed and implemented

  • A structure for work management, decision-making, accountability, communication, and monitoring among programme team members


Define (Explore) | Design (Plan) | Implement | 4. Analyze and Adapt | Share

Step Step Name Outputs Guidance & Tools Examples

Manage Incoming Data on an Ongoing Basis

  • Development and regular use of systems for collecting and storing data
  • Contact Science, Finance and Administration & Operations Departments in WWF-I, WWF-US & WWF-UK

Analyze Project Results and Assumptions

  • Regularly scheduled analysis of project results and assumptions

  • Documentation of analysis and decisions

  • Regular reports to project team members and key stakeholders

  • See Insight CPM database

Analyze Operational and Financial Functions/ Performance

  • Appropriate scheduled analyses of operational and financial data
  • Regular financial reports (including financial forecasts)

  • See Insight CPM database



Adapt Your Plans and Budgets

  • Revised workplans and budgets

  • See Insight CPM database for examples of financial forecasts



Define (Explore) | Design (Plan) | Implement | Analyze and Adapt | 5. Share

Step Step Name Outputs Guidance & Tools Examples

Document and Share Learning

  • Documented lessons and good practice

  • ​Identification of key audiences
  • Formal communications strategy and products

Feedback, Evaluations and Audits

  • Feedback

  • Evaluations and/or audits


Foster a Learning Environment

  • Demonstrated commitment from leaders to learning and innovation

  • See Performance and Learning Culture Guidance for short examples


Reframe or Sustainably Exit

  • A sustainability plan and exit strategy, if appropriate