For a Living PlanetWWF: 50 years of Conservation
"This snapshot of some of the conservation challenges WWF has faced over its lifetime is also a description of how the world has developed since 1961.
It shows how WWF tackles the evolving challenges of conservation, how determined all who make up WWF are, and how realistic the organization is.
There is much to celebrate, much to thank others for, but there remains much to be done.
This book shows that WWF has no illusions about the tasks ahead, how urgent and important they are, and how much help WWF will need.
So let us celebrate today, but return rapidly to our vital work of helping to create a world in which people live in harmony with nature."
WWF International 2011