Bolton Food | WWF
© Brian J. Skerry / National Geogr;
Bolton Food

WWF and Bolton Food with its brands Rio Mare, Saupiquet and Palmera are working together on a four-year transformational partnership to help safeguard our oceans and marine life.

Fishing activities have a considerable impact on the world’s most ecologically important marine ecoregions. WWF focuses its efforts on reducing these impacts and conserving the most commercially valuable seafood species. Our long-term goal is to ensure a shift towards sustainable production and consumption across the whole seafood sector, by working directly with companies and raising awareness amongst consumers about key seafood sustainability issues and how they can make a difference.
Why have we decided to collaborate?
WWF is working with Bolton Food, to improve the sustainability of its business practices and to deliver large-scale impacts to help safeguard our oceans and marine life. The partnership between the world’s leading conservation organization and Bolton Food, Europe’ leader in canned tuna production, will involve different countries and include all of the company production and brands. The project will focus on the following areas: investing in improving the sustainability of Bolton Food’s seafood supply and increasing transparency and traceability for consumers. The partnership provides a huge opportunity to influence the way seafood businesses operate and to generate positive change among global suppliers. By sharing good practices, the partnership aims to inspire other seafood companies to embark on the road of sustainability and contribute to well-managed fisheries and healthy oceans.
What do we want to achieve?
WWF will support Bolton Food’s efforts to continuously increase the amount of its certified sustainable seafood products. The goal for the company is to purchase in eight years 100% of its tuna from MSC (Marine Stewardship Council) certified fisheries or from robust Fishery Improvement Projects aimed at becoming eligible for MSC certification. A similar commitment has also been made for other fish species in their supply chain such as salmon, mackerel and sardines. The company has already developed an advanced traceability system, among the first in the world to be certified by an independent certification body in accordance with the ISO 22005 standard. The system allows tracing back every single tuna can produced by the company from the supermarket shelf to the fishing area and boat. In order to improve its overall transparency, Bolton Food is committed to extending this traceability system also to the other seafood it commercializes.

By engaging with Bolton Food, WWF will help increase the amount of sustainably sourced seafood, support well-managed fisheries and spread transparency along the seafood supply chain.



"This partnership provides a huge opportunity to influence the way seafood businesses operate and to affect positive change amongst global suppliers. 

Alfred Schumm, WWF Director, Fisheries

"We are very proud of this partnership because it will allow us to implement our sustainable sourcing roadmap working side by side with WWF, one of the most credible, global environmental NGOs."

Luciano Pirovano, CSR and International Marketing Director, Bolton Food