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WWF takes an innovative, collaborative, science-based approach to achieve its twin goals of saving biodiversity and reducing humanity's ecological footprint.

Donate to WWF and help build a future in which humans live in harmony with nature.

© National Geographic Stock / Michael Nichols / WWF

We focus our efforts.

WWF focuses all its efforts across the world toward achieving six major goal - in the areas of Forests, Oceans, Wildlife, Food, Climate & Energy, and Water. You can read more about WWF's new goal approach here.

We tackle the causes.

In order to achieve large-scale, long-lasting impacts, we must tackle the underlying causes to environmental degradation. WWF focuses on three drivers that fuel environmental problems, across Markets, Finance and Governance.

We capitalize on our expertise.

WWF's work is powered by a dedicated Network of professionals operating in over 100 countries - including leading conservation scientists, policy experts, economists, lawyers, and communications experts - who work with each other and partners at all levels to achieve WWF's goals.

We build strong partnerships.

But one organization alone can’t affect the change needed. WWF works with many actors, locally and globally to achieve these ambitions, including local communities and multinational corporations, governments and NGOs, finance institutions and development agencies, consumers and researchers.

In everything we do we will:

  • Be global, independent, multicultural and non-party political.
  • Use the best available scientific information to address issues and critically evaluate all our endeavours.
  • Seek dialogue and avoid unnecessary confrontation.
  • Build concrete conservation solutions through a combination of field-based projects, policy initiatives, capacity building, and education work.
  • Involve local communities and indigenous peoples in the planning and execution of field programmes, respecting both cultural and economic needs.
  • Strive to build partnerships with other organizations, governments, business, and local communities to enhance our effectiveness.
  • Run our operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.

Strategic plan

WWF has developed a science-based, strategic plan to achieve its goals. This global conservation framework:

  • Uniquely combines traditional conservation with work to address the global dynamics of biodiversity loss and humanity’s unsustainable use of natural resources
  • Focuses efforts on the most important places, species, and footprint areas, and integrates this work from the local level to the global
  • Taps into the enormous power we all have – as consumers, local community members, landowners, politicians, policy makers, business & industry leaders, development & conservation workers, farmers, and fishers – to protect biodiversity and steer the world towards sustainability