Posted on 07 January 2020
Information stands have been installed at the fish departments of 74 SILPO shops selling fish and caviar.
has launched a 3-week joint communication campaign during the holiday season with top Ukrainian retailer SILPO
to promote protection of wild surgeon and pointing out criteria for the purchase of legal sturgeon meat and caviar coming from sustainable sources. Sturgeon products such as caviar are especially popular gifts in Ukraine during Christmas. Information stands have been installed at the fish departments of 74 SILPO shops selling fish and caviar.
According to the IUCN
, today sturgeons are one of the most endangered species on the planet.
WWF-CEE’s long-term sturgeon strategy
is to re-invigorate and re-establish healthy, stable populations of this key Danube species, and protect the Green Heart of Europe
for nature and people. Currently, there is a complete ban of sturgeon fishing in the Danube and the Black Sea
. However, larger fish that swim upstream to reproduce still fall prey to poaching because of the high price their caviar and meat fetches on the black market. Sturgeons are long-lived and reproduce only a few times in their life. We must make sure their habitats are protected and they are allowed to grow and thrive, or we risk losing a species which has survived over 200 million years
For more information:
Head of Communications and Marketing,
Tel: +38 096 230 4462