Posted on 25 October 2021

WWF has conducted the largest consumer survey about ivory trade in China – 2,000 people in 15 cities – for five consecutive years with GlobeScan, providing the best available assessment of changes in attitudes towards ivory consumption, purchasing rates and intention to purchase, as well as awareness of the Chinese ivory ban over time.measuring changes in attitudes, purchasing and ban awareness over time. The 2021 survey shows that consumer demand for elephant ivory in China continues to decline since the national ban was passed in 2018, but that there was a very small increase in self-reported ivory purchases in 2021 compared to 2020. Despite this minor increase, the past 12-month purchases of Diehard Buyers have decreased to the lowest level since 2017, and Regular Overseas Travelers, one of the most determined ivory consumer segments, reached their lowest stated intention to buy ivory since 2017.