Posted on 22 July 2019
WWF launched a new strategy that harnesses the strengths of the WWF network in a shared vision, focussing on six major goals - water, wildlife, the ocean, climate and energy, forests, and food – and three key drivers of environmental problems – markets, finance and governance.
In support of this strategy WWF undertook a redesign of its international secretariat that will further unite WWF offices and its near 6,400 staff around the world. This will help WWF to build stronger partnerships across the world with government, business, civil society and individuals. Together, we will deliver on WWF’s ambitious goals.
We are recruiting the role of Media Communications Specialist for our International Secretariat to help us achieve our new ambitious goals, and build a future where people live in harmony with nature.
WWF International in Brussels, Belgium.
Fixed-term contract until end January 2020.
Mission of the Department:
● To engage audiences across the globe to accelerate conservation impact and to build the WWF brand.
● To ensure a coherent ‘One Brand, One Voice’ by integrating and supporting the communications functions across the network (Practices, NOs and POs)
● To facilitate and coordinate the development and alignment to a global brand and communications strategy
● To provide a Centre of Excellence to the Network and convene the Communications Community in terms of communications practice, coordination across Practices, techniques, platforms and digital media
● To provide common technology platforms Network-wide to enable communication with the audience.
- Work with the WWF teams to maximize dissemination and coverage of Earth Hour and related campaigns, Living Planet Report and Our Planet global and local news packages for the next three years, as well as innovating to expand coverage of the scale and impact of the narrative, and to firmly anchor Earth Hour as WWF’s mass engagement vehicle in the biodiversity space
- Collaborate and strategize with WWF-International conservation team and CBD personnel to maximize conservation impacts through Earth Hour and other workstreams
- Spearhead the awareness raising around biodiversity loss using the key pillars - Earth Hour, OP, and LPR - campaigning to ensure strong brand identity and good integration with WWF branding
- Work closely with WWF International to ensure integration of messaging
- Coordinate with the wider team at WWF to build biodiversity-focused messaging and also encourage internal knowledge-building on biodiversity-related issues and themes.
Required Qualifications, Skills and Competencies:
- Facilitate, create and enable delivery of the global biodiversity loss communications media content across the network and through global channels, liaising with WWF International, WWF network offices and key stakeholders in the CBD to deliver key communications materials for the partner network and external media, working closely also with the CBD project lead
- Work closely with conservation staff to align projects and timing with the priority messages and plans
- Realise communications and media opportunities through key partners and stakeholders engagement in Earth Hour and other relevant activities in conjunction with WWF International.
Required skills and competencies
- A degree in media studies, marketing, or a relevant field
- At least 4-6 years professional experience in a communications role, with demonstrable success
- Proven success in developing and executing innovative media strategies
- Proven editorial judgement and thorough knowledge of on and off-line international media markets
- Experience in Implementing engagement strategies with leverage the power of online media and audience engagement
- Knowledge and experience of the not-for-profit sector, preferably of environmental non-government organizations
- Proven success in a multi-cultural international setting.
- Proven communications background with an overall understanding of the sector including key aspects of conservation, policy and multilateral fora
- Proven ability to lead and deliver outcomes in a diverse environment without having direct oversight or control.
- Demonstrated ability to manage issues and crises in a media setting
- Superlative diplomatic and communication skills, including an ability to work and communicate effectively with a broad spectrum of individuals (country representatives, SCBD personnel, NGO partners, WWF staff), within a broad range of cultural environments
- Fluency in English required. Fluency in other languages that are widely used at an international level is a distinct advantage
- Adheres to WWF’s values, which are: Knowledgeable, Optimistic, Determined and Engaging
- Demonstrates WWF behaviours in ways of working: strive for impact, listen deeply, collaborate openly and innovate fearlessly.