WWF Adria | WWF

WWF Adria

WWF Adria was officially established at the beginning of 2015 although WWF has been active in the Dinaric Arc region for more than 15 years. WWF plays a key role in protecting the biodiversity of the Dinaric Arc region, part of the larger Mediterranean and Danube-Carpathian ecoregion.

With its head office in Zagreb, Croatia, WWF Adria works in Albania, Bosnia and Herzegovina, Croatia, Montenegro, FYR Macedonia, Kosovo*, Slovenia and Serbia. WWF Adria is a branch of, and acts through, the WWF Mediterranean Programme established by WWF International to protect forests, marine and freshwater ecosystems in the Mediterranean.


* This designation is without prejudice to positions on status, and is in line with UNSCR 1244/99 and the IJC opinion on the Kosovo declaration of independence.

Main Activities of WWF Adria

Protected areas – We promote the establishment and proper management of protected areas, as well as close networking with the local population and stakeholders, emphasising their ecosystem benefits offered to people who live in their vicinity. We also encouraged the founding of the association “Parks Dinarides - a network of protected areas of the Dinarides”, whose members include 50 parks of the region.
Freshwater – We work on revitalization and protection of river ecosystems and wetlands in the Dinaric Arc region, raising awareness of the dangers of hydropower plant construction for biodiversity and local communities. We support recognition of the Trans-boundary Biosphere Reserve Mura-Drava-Danube through Austria, Croatia, Hungary, Serbia and Slovenia by UNESCO.
Forests – We are working on the advancement of processes for declaring high conservation value forests in Bosnia and Herzegovina, as well as support the process of their certification. We encourage the development of unique FSC standards for management of forest resources, conduct educational seminars and support the process of development of Forestry Law of the Federation of B&H.
Seas – We cooperate with marine protected areas through the development of sustainable economic activities and promotion of sustainable tourism based on natural resources. We promote sustainable fisheries by supporting both the fishermen and the recovery of fish stock in developing countries.
Awareness Raising – We conduct educational campaigns and are actively working with schools to raise awareness of children and adults about environmental problems. In order to ensure the continuation of life on the planet, we must all work together to reduce our ecological footprint.
Capacity Building - We conduct trainings and experience exchange workshops for employees of protected areas and relevant institutions, as well as representatives from non-governmental organisations, to ensure a more effective protection of nature in the entire region.
Sustainable Business – We cooperate with corporations to raise awareness of the principles of sustainable development and socially responsible business. We encourage companies to actively take part in solving environmental problems.



    WWF Adria

    Zelinska 2

    10000 Zagreb


    Phone: +385 1 5509 623


  • Petra Boic Petrac

    communications & brand manager


    +385 1 5509 623

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