Posted on 27 December 2018
For the first time in Armenia, WWF Armenia and ArmMod Fashion present a joint project where the fashion assists in promoting environmental awareness of the population.
The project was implemented in the Red Deer Breeding Center of Dilijan National Park, with the participation of top-models Marika Tunyan, Nare Zakaryan, Lucy Hayrapetyan and Liana Tovmasyan. Designer Zhenya Asatryan created a special collection which has entirely been inspired by nature. The collection aims at emphasizing the tight connection between the human and the nature which was reflected in the design elements of clothing and accessories.
WWF Armenia’s PR Manager Hermine Hakobyan said: "Today raising the environmental awareness through non-standard solutions is quite trendy. This initiative is one of such approaches and we hope that the public will like it. The message of the initiative is to live in harmony with the nature. "
The proceeds from the sale of the collection will be donated to the Red Deer Breeding Center.