© © Chris Martin Bahr / WWF


WWF’s second meta-goal is to reduce humankind’s Ecological Footprint so that we live within the renewable resource limits of our planet. This builds on strong foundations and targets humanity’s carbon, commodity and water footprints which have the greatest impact on biodiversity.


The climate crisis is perhaps the ultimate test of WWF’s ability to harness its strengths to leverage political commitment at the scale required by an issue that threatens the world as we know it.

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