As apex predators, sharks are crucially important to the health of the world’s oceans, but are being wiped out on a massive scale – an estimated 100 million killed annually, mostly for shark fin soup, an Asian delicacy.
Sharks also breed slowly. WWF offices in the Asia-Pacific region are campaigning to get their countries to stop importing, selling and consuming shark fin.
“WWF’s Year of the Tiger campaign in 2010 was central to mobilizing the global effort to save the tiger.
With many partners, we helped shape the global strategy to double tiger numbers. And in the tiger range states, we worked with governments and others to create the national plans that underpin it.” Jim Leape - WWF International Director General.
WWF’s Earth Hour started as a lights out event in just one city in 2007 and has grown into the world’s largest grassroots environmental movement, active in over 150 countries and 7000 cities and towns.
Earth Hour’s unique mix of on-the-ground activity and massive digital engagement has enabled a global community to go ‘beyond the hour’, crowdsourcing actions from individuals, businesses, organisations and governments on environmental issues across the planet. Earth Hour Blue now takes up the shift from an event to a movement. By mobilising crowdsourcing and crowdfunding for causes, creativity and innovation, Earth Hour Blue will support urgent environmental initiatives worldwide.