Australia on probation to protect Great Barrier Reef
The campaign contributed strongly to sparing the Great Barrier Reef from the threat to dump waste from dredging for a coal export terminal within the World Heritage Site (WHS). WWF’s signature campaign for the reef helped secure a World Heritage Committee decision that puts the Australian government on “probation” until the health of the reef improves. The campaign profiled the declining health of the reef, and mobilised more than 500,000 signatures calling for a ban on dumping of seabed spoil within the WHS area. In addition, campaign tactics included a smart-phone accessible virtual reality tour of the reef, a global poll and WWF’s most successful Facebook post.