Earth Hour kicks off as groundswell of inspirational action for the environment builds up around the world



Posted on 23 March 2013  | 
In Earth Hour's founding city, Sydney, the Opera House turned green in celebration of its commitment to switch on to renewable energy
© WWF / Earth HourEnlarge
Singapore - Earth Hour, the lights-off initiative of the WWF that has become the iconic symbol of people’s concern and commitment to save the planet, kicked off in Samoa a few hours ago and is on its way across the globe as over 7,000 cities, towns and municipalities across more than 150 countries and territories go dark for an hour of expressed and inspired solidarity.

Even before it started, inspirational stories have started coming in from all over the world. In Libya where Earth Hour is only on its second year, participants have begun the 80-kilometre walk from Gharyan in Northwest Libya to the capital Tripoli to celebrate Earth Hour 2013 at 8:30PM.

Canadian Astronaut Commander Chris Hadfield tweeted from space that he would observe Earth Hour around the world today.

Former South African President, anti-apartheid hero Nelson Mandela tweeted and hashtagged his support of Earth Hour: 

Footballer Lionel Messi, who has 43 million fans on Facebook asked them to accept the challenge and join Earth Hour. Gisele Bunchen, Yoko Ono, Miranda Kerr, Alejandro Sanz, Doutzen Kroes, McFly are just some of the other celebrities asking fans to turn off their lights on March 23, 8:30PM.

Leo Messi
Acepta el desafío. Súmate a La Hora del Planeta mañana 23 Marzo a las 20:30 estés donde estés - www.facebook.com/earthhour

Accept the challenge. Join Earth Hour tomorrow March 23rd 08:30pm wherever you are - www.facebook.com/earthhour

Other celebrities to show their support for Earth Hour included X-Factor and singer Judge Dannii Minogue, True Blood star Kristin Bauer, Hollywood actor Peter Henry Fonda and Bollywood star Amitabh Bachchan.
Celebrities such as Pocahontas star Q'orianka Kilcher, musician Alejandro Sanz and Yoko Ono took to Twitter to ask followers to switch off for Earth Hour.

President of Russia Vladimir Putin supported Earth Hour by turning off the lights in his presidential residence – the Kremlin. For the very first time, Moscow’s Kremlin and whole Red Square complex, including St. Basil’s Cathedral, Historical Museum, and the famous GUM-mall will switched off for Earth Hour at 8:30PM local time. The inaugural switch off at the Kremlin and Red Square becomes more significant given that Russia is where Earth Hour’s largest conservation outcome has been achieved so far.

“Tonight is about the celebration of this amazing planet we all share. Lights off is a powerful reminder of what we can do when we work together but it has also become more than that. This year, Earth Hour is delivering meaningful results towards a sustainable future,” said Andy Ridley, CEO and Co-Founder of Earth Hour.

Russians have shown how they can positively impact the world we live in when WWF-Russia secured 120,000 signatures which became instrumental in passing a law in Parliament to protect the country’s seas from oil pollution. Fuelled by that achievement, WWF secured 100,000 signatures to petition for amendments to the current forest legislation which could be the catalyst for the return of a ban on industrial logging in an area of land twice the size of France.

In Russia’s Far East, which has already switched off for Earth Hour, Forestry Department workers together with WWF`s experts are spending the hour in protective forests near the Bikin river, in line with this year’s campaign.

“I`d like to spend Earth Hour at home all warm and cozy,” said WWF coordinator of Sustainable Forestry, Dmitry Sychikov. “But I had to change the warmth of the hearth for the frosty night in Bikin Taiga. That is our work. It is worth it.”

The Kremlin and Red Square join landmarks in more than 150 countries and territories for Earth Hour 2013, with Palestine, Tunisia, Galapagos, Suriname, French Guyana, St. Helena and Rwanda among those joining the global movement for the first time.

Earth Hour has also hit its founding city, Sydney, where in an unusual twist the Sydney Opera House was lit up green, in celebration of its commitment to switch on to renewable energy.

This year Earth Hour Australia is asking participants to "switch off for good" and move to renewable energy.

Other landmarks going dark include: The Sydney Harbour Bridge, Tokyo Tower, Taipei 101, The Petronas Towers, Beijing National Stadium (Bird's Nest), Marina Bay Sands Singapore, Gateway of India, The Burj Khalifa, The Church of the Nativity (Birthplace of Jesus, Bethlehem), Table Mountain, Dubrovnik City Walls, Eiffel Tower, Avenue Habib Bourguiba, The Acropolis, Tower of Pisa, The Spanish Steps, Brandenburg Gate, Buckingham Palace, Tower Bridge, The UK Houses of Parliament, Big Ben, Christ the Redeemer Statue, CN Tower, Las Vegas Strip, Times Square, The Empire State Building, Niagara Falls and more.

In a message to the world on the eve of the seventh Earth Hour, UN Secretary-General Ban Ki-moon has set the agenda for this year’s hour of inspiration.



“We participate with an undimmed determination to take action on climate change. Everyone has a role to play. Governments need to provide the political will, businesses can contribute solutions, and civil society, especially young people, can mobilise global action. Together, let’s do our part and shed light on common sense answers for a cleaner, greener world,” said Sec-Gen Ban Ki-Moon.

As an open sourced campaign, the WWF affiliated Earth Hour movement uses social media to connect a global community of people inspired to change the world we live in and support from these stars take the campaign to new levels of engagement with young people who will benefit the most from a sustainable planet.
 



For live updates on Earth Hour 2013 starting Thursday March 21, go to http://earthhour.org/live
See the Earth Hour 2013 Official Video at www.ehour.me/2013ViD
Press images can be downloaded at http://earthhour.org/media-centre/images
Downloadable video footage of the global event will be available in four B-rolls for media, covering major regions at http://www.earthhour.org/media-centre/videos

Media enquiries:
Oscar Soria, WWF International - Twitter: @oscar_soria
Benjamin Vozzo, Earth Hour Global E:benjamin@earthhour.org Ph: +65 8223 1728
Mai Tatoy, Earth Hour Global E: mai@earthhour.org Ph: +65 9017 7411

To join the global community head to:

Earth Hour www.earthhour.org
Facebook www.facebook.com/earthhour
Twitter www.twitter.com/earthhour
YouTube www.YouTube.com/EarthHour
Google+ http://plus.google.com/+EarthHour

About Earth Hour 
Earth Hour is a global environmental initiative of WWF. Individuals, businesses, governments and communities are invited to join the global community for the world’s largest the world’s largest voluntary action for the environment that has become the iconic symbol of people’s commitment to protect the planet. This year sees a celebration of environmental outcomes generated by its participants around the world. In 2013, Earth Hour’s ‘I Will If You Will’ concept invites individuals and organisations to challenge others to an ongoing environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2012 involved hundreds of millions of people in 152 countries across every continent, receiving reports as ‘the world’s largest campaign for the planet’.

About WWF
WWF is one of the world’s largest and most respected independent conservation organisations, with almost five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
In Earth Hour's founding city, Sydney, the Opera House turned green in celebration of its commitment to switch on to renewable energy
© WWF / Earth Hour Enlarge
Lights out at the Sydney Harbour Bridge
© Simon Hewson Enlarge
The Tokyo Tower goes dark
© WWF-Japan Enlarge
Hong Kong gone dark – as seen from the world’s highest Earth Hour Party at ICC Sky100.
© WWF-Hong Kong Enlarge

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