WWF teams up with DU Group on ‘CPlan’ Carbon Emissions Reduction Initiative | WWF

WWF teams up with DU Group on ‘CPlan’ Carbon Emissions Reduction Initiative

Posted on 04 February 2016
The C Plan initiative stretched across numerous continents to spread the message on carbon emissions reduction thru DU Group's battery saver application.
© DU Group
WWF and DU Group have joined together to introduce the ‘C Plan’, a shared effort to create awareness for the environment. As part of the initiative, participants play along each other in an online game where they race through six countries, while DU Group have further supported this with a social media campaign. More than 15,000,000 users have played the game, while the “One World, One Mission – we support C Plan” video has been viewed over 5,300,000 times.


To date, through this project, DU Group has donated $25,000 to support WWF’s work to help save the Amazon and other vital forests around the world.
 
The online game involves users travelling virtually through six countries, USA, Mexico, Brazil, Indonesia, Thailand, and India. This route forms an arc in the shape of a ‘C’, representing both carbon emissions and ‘C Plan’. Through initiatives such as ‘C Plan’, DU Group aims to use technology to highlight the importance of protecting the environment and creating a more harmonious world, while still being entertaining.
 
“With ‘C Plan’, we want to make emissions reduction more understandable and fun,” said Mr. Tang, General Manager of DU Group. “People who play the game will see the direct connection between their phone’s battery and the electricity that powers it, and how that electricity turns into carbon waste. They’ll also gain a better understanding that reducing app usage can actually translate to real-world energy savings. And they’ll be able to work together with friends to protect the planet with more trees!”
 
“WWF is proud to collaborate with DU Battery Saver throughout the campaign to support WWF’s global conservation efforts,” said Naze Teo, WWF International.

About DU Group
DU Group is the world's most trusted android apps developer that creates innovate, state-of-the-art apps for Android devices that are enjoyed by 850 million users worldwide. DU Group puts its ‘users first’ by offering truly localized products whilst ensuring the highest level of assistance to its users.
 
Official site for activity details and registration:
http://www.duapps.com/events/c-plan/en.html

The C Plan initiative stretched across numerous continents to spread the message on carbon emissions reduction thru DU Group's battery saver application.
© DU Group Enlarge
The C Plan initiative stretched across numerous continents to spread the message on carbon emissions reduction thru DU Group's battery saver application.
© DU Group Enlarge
An online certificate issued to DU Group Users for their participation in the C-Plan initiative.
© WWF Enlarge

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