Invest in Fishery Conservation Projects (FCP) – which aim to support sustainable production, and where certification is a relevant option within a reasonable timeframe. This includes direct support to WWF projects that generate measurable conservation results and are inspiring examples that demonstrate the benefits of sustainable seafood.
Raise awareness – educating their employees, consumers and partners about the benefits of the MSC and ASC certification schemes.
WWF works primarily with global and national seafood companies in producing and consuming countries to support better seafood production. This includes the full seafood supply chain: from producers, farmers, processors to branded manufacturers and retailers.