String video ties up web of life



Posted on 21 February 2011  | 
A lesson on interconnectedness from a ball of string and the haunting melody of Imagine
© WWF-MexicoEnlarge
Mexico City, Mexico:  What better way to illustrate the complex web of life than with a tangled ball of string?

The partners in WWF-Mexico's We are all Connected video went beyond tying the knots to choosing the music - and what better than the classic John Lennon melody Imagine.

WWF-Mexico, in company with Ogilvy & Mather Mexico and the French production company Troublemakers, released the video as part of celebration of the international conservation organisation's 50th year - and to  mark WWF-Mexico's own 20th anniversary.



“Our existence, as well as the development of the world’s economies, depends on the ecosystems’ health. Food and energy supply, community’s security, everything depends on healthy rivers, oceans, forests and jungles as well as on their biodiversity,” said Omar Vidal, Head of WWF-Mexico.

According to the members of the creative team, José Montalvo, Miguel Ruiz, Víctor Alvarado and Fernando Carrera “the video seeks to display the beautiful fragility with which the world turns into a complex system that we are all part of.”

All regions in the world are important. The Amazon Rainforest regulates the world’s climate; it is estimated that it stores between 90 and 140 million tons of carbon. The oceans’ level highly depends on the seasonal cycle from the ice caps in Greenland. The oceanic currents enable the displacement of ships and facilitate the migration of different sea creatures around the globe. The oceanic current in the Gulf of Mexico makes northeast Europe a milder zone than other areas located on the same latitude.

Taking a delicious red snapper dish, a notable feast that can be enjoyed in restaurants in La Paz, Mexico.  Behind the dish there’s a whole story about a complex natural process.

The San Pedro-Mezquital basin runs through the states of Durango, Nayarit and Zacatecas in Mexico. This basin transports an immense amount of nutrients and sediments from Chihuahuan Desert  to the river’s estuary.

These nutrients are then, by the oceanic currents, to the Gulf of California. In the Gulf of California, the nutrients are mixed with the sediment that comes from the Colorado River’s vast torrent. These mixed nutrients and sediment feed micro-algae and zooplankton. Micro-algae and zooplankton, in turn, feed thousands of sardines. Sardines then feed red snappers. Everything is connected.

Not only is the San Pedro-Mezquital basin an example of interconnectedness, it is also something of a model solution. 

The integration of forest conservation in the upper part of the Mezquital area, coastal development and the conservation of its mangrove area (one of the largest in Mexico) make it a model to follow. Once again, this highlights that everything matters because in nature everything is intrinsically linked.


A lesson on interconnectedness from a ball of string and the haunting melody of Imagine
© WWF-Mexico Enlarge

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