Corporate Partnership on Climate Change

Geographical location:

Asia/Pacific > East Asia > Japan

Climate Savers programme signing ceremony with Sony.
© WWF Japan


To keep the global temperature rise to below 2 degrees Celsius compared to pre-industrial levels, a significant reduction in global CO2 emissions is necessary by 2030. Energy supply and use must be radically changed to achieve a switch to a low carbon economy.

The mid-term goal is a 10% reduction in CO2 emissions by developed nations by 2010, compared to 1990. This project is a follow-up of WWF’s earlier project which promoted the Climate Savers programme to Japanese institutions.

WWF Japan has received a significant number of enquiries from companies keen to work on joint events and projects in addition to Climate Savers. The Clean Development Mechanism (CDM) Gold Standard (GS) is also generating interest among Japanese businesses and the general public.


Japanese industry is responsible for 40% of national CO2 emissions. However, the Japanese government’s plan to achieve the Kyoto Protocol target is entirely dependent on Keidanren’s (Japanese Business Federation) voluntary actions. Keidanren holds the view that the business sector has made reductions in emissions and is in line with the plan.

Japanese industry was actually in recession during the 1990s and is just recovering, so CO2 emissions from that sector are likely to grow. Without economic incentives, it will be impossible to achieve substantial reductions from this sector. WWF Japan will work with individual companies to build up their support for WWF Japan’s activities and political objectives.

This will help Japan meet its Kyoto target, and pave the way for further deep reductions in the future.


- Further promote the Climate Savers programme, under which corporations set their own voluntary reduction targets, to be reviewed by WWF and an independent 3rd party.

- Promote CDM Gold Standard projects to companies and government departments wishing to offset their emissions by CDM credits.

- Develop more corporate partnerships to enable WWF Japan to influence the industry sector as a whole.


- Promote the Climate Savers programme.

- Support Sagawa Transport Co., a Climate Savers company, to establish a new baseline for CO2 emissions.

- Support Sony, a Climate Savers company, to promote communications activities using their products.

- Support Sony when they host the Climate Savers Annual Meeting in 2008.

- Popularise the Climate Savers programme and CDM Gold Standard credits among Japanese corporations.

- Increase partnerships with companies to generate more support from the industry sector for WWF Japan’s activities and political objectives.


Under project JP0060 (Climate Savers)

- Sagawa Transport Co. became a Climate Saver in 2003.
- Sony became a Climate Saver in 2006.

By March 2008

- Sagawa Transport Co.: Sagawa’s GHG emission between April 2006 and March 2007 (FY2006) was reviewed by Sagawa, WWF Japan and a third party certifier. It was shown that Sagawa is on track to meet its reduction goal, which was publicized at the Climate Savers Tokyo Summit in February 2008.

- Sony: Between February 13 and 15 SONY hosted the Climate Savers Tokyo Summit at its headquarters. As one of the events, a symposium was held for the members and non-member corporations, which attracted more than 300 people from major Japanese companies.

- Climate Savers Computing Initiative (CSCI): CSCI was established as a programme derived from Climate Savers. Under the initiative computer makers manufacture computers meeting the energy saving criteria, and user corporations and organizations make a commitment to use such computers. WWF Japan promotes the initiative in Japan.

By March 2009

- Agreement with two corporations have been achieved instead of three, the intermediate target figure, mainly because of the lack of capacity. Therefore, a new officer was employed in 2008 to increase the labour force available for this project with a view to increasing the number of agreement to at least five by 2010.

- By achieving the agreement with a multinational corporation, Sony, we could have strongly demonstrated that company’s growth and emissions reductions are fully viable at the same time. As a result, we have successfully made a positive movement in several industries in Japan, making, for example, another multinational electricity giant, Panasonic, who originally had an intensity target, has changed its target into much more ambitious target on an absolute basis.

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