WWF set up the Corporate Club as a membership programme to provide a platform for companies in the region to promote sustainable development and to help eradicate poverty. This will be done through promoting and supporting conservation efforts in Eastern Africa.
In its work with the private sector, WWF brings a wealth of experience amassed from its 40 years of experience, resources and expertise available its global network operational in more than 95 countries and practical experience from its field projects. WWF has historically enjoyed good relations with governments worldwide and has scored many advocacy campaigns on a variety of topical issues that affect millions worldwide, and especially in developing countries. WWF brings these benefits for companies in the eastern Africa committed to help find lasting solutions to environmental threats facing the region.
The companies that choose to work with WWF through the Corporate Club stand to benefit in a number of ways including improved corporate image, opportunity to work with a global conservation leader in specific initiatives that raise environmental awareness among the member companies, their staff and clients. The companies will be recognised for their support of WWF activities in the region.
Through the Corporate Club, companies provide funding for pertinent conservation issues, they contribute towards raising environmental awareness and improve their corporate responsibility record. WWF holds that what is good for the Earth is good for business.
The Corporate Club is the private sector’s way of helping WWF stop the degradation of natural resources and to build a future in which people live in harmony with nature. This is accomplished by:
- Conserving the world’s biological diversity;
- Promoting sustainable development by contributing to poverty reduction
- Spearheading the reduction of pollution and wasteful consumption
The Corporate Club is a membership programme for companies that wish to support nature conservation. WWF does not endorse the business activities of the members. Each member company is required to state in writing that they do not have any environment problems in the country that are contrary to existing environmental laws. Further, the members are obliged to inform WWF immediately, once a problem arises.
Corporate Club members have agreed to work together on a joint environmental conservation project that will make significant contributions to nature conservation in eastern Africa. Additionally, each member company is in the process of working out a project to be undertaken in partnership with WWF. Priority issues to be addressed by the Club and its members include:
- Environmental education
- Forest landscape restoration
- Marine resources management
- Sustainable livelihood programmes for communities
- Training and capacity building
- Management of water resources
- Protection of species
- Bamburi Cement
- Basecamp Explorer
- Coca-Cola East Africa
- Hotel InterContinental
- Nestle Foods Kenya Ltd
- Olerai Farm Ltd
- Ogilvy PR Worldwide
- Safaricom Limited
- Sher Agencies
- Sun N’ Sand Beach Resort
- Unilever Kenya Limited
- Unilever Tea Kenya Limited (Former Brooke Bond)
- Tetra Pak Eastern Africa