WWF-China: Our solutions

Researchers in the Tang Jia He Nature Reserve use radio-location to track Giant pandas (Ailuropoda melanoleuca). Sichuan Province, China
© WWF / George B. SCHALLER

Panda power in the Middle Kingdom

From restoring the Yangtze river wetlands to environmental education and panda conservation, WWF-China’s work seeks to match the country’s economic expansion with a sustainable approach.
WWF's basic approach in China responds to these constraints and opportunities:
  • We seek not to duplicate local conservation efforts, but to stay focused on external capacity building and magnification
  • We want to strengthen and improve the work of existing and emerging Chinese organizations through training, demonstration of new approaches, international exchange, and strategic communication
  • We focus on science-based, solution-oriented approaches, and on reconciling human needs and ecological imperatives
	© WWF
What are the problems?

Climate & Energy

Our target is to reduce greenhouse gas emissions in China. WWF aims for more sustainable energy production and consumption, reduction of carbon dioxide emissions, and to promote more sustainable energy policy change.

WWF China will concentrate on:
  • Raising awareness, understanding and scientific knowledge of climate change and its impacts and countermeasures
  • Advocating more widespread use of renewable energy technologies, particularly wind, solar, biomass, biogas and energy efficient wood stoves
  • Encouraging the development of policy options and practical actions for energy conservation in industry, building, and transportation sectors
  • Encouraging public support of sustainable energy development


Over the next few years, WWF seeks to improve forestry policy and practices for the protection, restoration, and sustainable use of forests in China by:
  • Promoting a more representative and effective network of forest protected areas
  • Encouraging the sustainable use and maintenance of natural forest cover outside of protected areas
  • Implementing ecologically and socially appropriate forest restoration
  • Minimizing the negative impacts of China's logging ban outside of China
Saving forests from plantations - outside China
WWF also seeks to reduce China's growing impact on natural forests outside of the country. One way to achieve this is by getting involved with the palm oil industry.

Palm oil is used both for food (as vegetable oil in processed foods) and non-food purposes (fuel, paint, plastics) around the globe, and plantations are expanding rapidly, mainly in Indonesia and Malaysia, due to growing world demand. China is a big importer of palm oil from these countries.

By engaging with Chinese stakeholders, WWF is seeking to involve these actors in the Roundtable for Sustainable Palm Oil (RSPO) - an international forum that was established in 2004 to promote the growth and use of sustainable palm oil through cooperation within the supply chain - to identify global solutions for more sustainable palm oil production.

This kind of production would consider valuable tropical forests, species protection as well as social aspects in order  to improve plantation practices and  minimize their environmental and social impact.

Through WWF’s efforts, one of the biggest palm oil importers in China, the China Oil, Cereal and Foodstuff Corporate (COFCO) joined the RSPO.

Find out more about the RSPO
	© WWF / Michel GUNTHER
Mixed forest in the mist. Giant panda habitat. Qin Ling Mountains, Shaanxi Province, China
© WWF / Michel GUNTHER

Freshwater & Marine

Our aim is to conserve China's freshwater and marine ecosystems, and the restoration and maintenance of their biodiversity and biophysical functions.

WWF China's projects include:
  • Living Yangtze: developing sustainable approaches to land and water resource management to restore the Yangtze as a living river
  • Wetland conservation: protecting key wetland sites and developing effective management plans
  • River basin management: promoting communication and cooperation for sustainable development in river basin regions
  • Coastal conservation: Developing a mangrove coast management plan for the China South Coast region


To assure the long-term survival of all endangered and threatened species and their habitats. WWF concentrates on:
  • Conducting conservation-oriented research on endangered species and their habitats
  • Supporting the effective design and management of nature reserves
  • Promoting the sustainable management and utilization of wildlife resources, and the prosperity of local communities which depend on them

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